Postgraduate ( full-time, part-time)
January 2019, September 2018
Full-time - January start, 15 months; September start, 12 months
Part-time - January start, 33 months; September start, 28 months
Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.
Our Masters degree is designed for graduates wishing to start, or further develop, careers in consumer psychology. It's relevant to many industries, including marketing, PR, advertising, and consumer research, marketing research and product development. As this subject area is not commonly taught in the UK, the skills and consumer awareness you'll develop will give you a distinct edge in a competitive job market. Alternatively, you might choose to undertake further study at PhD level.
We'll encourage you to engage with the Consumer Research Group based at ARU. The group's aim is to bridge the gap between academic research and business application by working closely with locally-based businesses.
We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.
The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate.
Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.
Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.
Our campus is close to the centre of Cambridge, often described as the perfect student city.
£7,100
£3,550
£13,100
£6,550
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