First online sales degree is backed by institute

Published: 1 September 2015 at 14:23

Jan Skene

Anglia Ruskin University degree is first in UK to be 100% online

A new Sales degree by Anglia Ruskin University will become the first of its kind in the UK that can be achieved entirely online.

The BA (Hons) Sales undergraduate degree is endorsed by the Institute of Sales and Marketing Management (ISMM), the UK's only professional body for sales and marketing management.

Based on Anglia Ruskin's taught Sales degree, developed in partnership with Harrods, this flexible course enables aspiring sales people to combine work and study at the same time.

The course will be taught entirely online through Anglia Ruskin's highly interactive Virtual Learning Environment and participants will be fully supported by tutors.

As well as the mandatory sales modules, participants will be able to choose from a selection of specialist topics, including Psychology of Sales, Retail Marketing and Digital Sales and Marketing, depending on their area of professional interest.

Participants will also become members of the ISMM for the duration of their course, allowing access to quarterly mentoring by a Fellow of the Institute, online resources and the ISMM Sales Success Seminar Programme.

Jan Skene, Head of Degrees At Work at Anglia Ruskin University, said: "We are confident that this first fully online Sales degree will open doors for people to become professional salespeople, without having to compromise their working hours or manage the cost of campus-based study.

"Our BA Sales degree has seen us work successfully with Harrods, ensuring future graduates are of an extremely high standard and are much sought-after by top firms nationally and beyond.

"The UK economy is becoming increasingly sales-driven. This means that high-calibre sales people are in demand across a wide range of organisations and industries. This course will provide students with the skills, knowledge and personal development to maximise career opportunities."

Frances McCabe, Head of Education for ISMM, said: "This degree, focusing on practical, real-life applications underpinned by academic theory and research, will prepare sales people for success anywhere in the world."