Published: 26 February 2007 at 09:38
Former graduates of distinction from Anglia Ruskin University’s Ashcroft International Business School (AIBS) and the Berlin School of Economics will be meeting up in Cambridge for an event devised to encourage students to find out more about how key business principles can be applied to produce big-named brand success and find out how to approach major companies in the pursuit of career prospects.
The four Anglia Ruskin University alumni will be returning to Cambridge to be guests at the Meet Global Brand Leaders event on Friday 2 March at the University’s East Road campus (Coslett 205) representing their high profile employers – eBay, Intel, NIVEA and SONY Europe. They will be welcomed by Professor Dr Gert Bruche of the Berlin School of Economics who will also be present on the day.
Ira Swenson, International Brand Manager for NIVEA, will be presenting ideas on ‘Brand Revitalisation Strategies’; Franziska Divis, Market Development Manager, Intel ‘The Intel Programme – ingredient product marketing’; Fritz von Hardenberg, Senior Manager eBay, Financial Planning and Business Analysis; and Tina Homes, HR Specialist from Sony Europe concludes the speaker line-up.
Those attending the event will be able to meet the speakers and ‘network’ with other guests, academics and staff from the Ashcroft International Business School.