European business brains secure national prize

Published: 16 March 2006 at 11:34

A team of international business students from Anglia Ruskin University’s Ashcroft International Business School have achieved second place and a £500 prize in a UK-wide competition which attracted over 140 university entries.

The IBM University Business Challenge is the most prestigious business simulation competition for UK undergraduates. The software-based challenge requires skills in decision-making, teamwork and the knowledge of key business fields such as marketing, finance and production. 

The team, comprising Ariane Stiebitz, Julie Steffen, Jan Hannes Lang, Christoph Mues, Michael Rehfeld and Koray Külcür, travelled to Newcastle to face seven top business school teams in the Semi-Final Round.  The other contestants included St Andrews, Manchester Business School as well as one of the former winners of the University Business Challenge, Durham University.  Winning through to the Grand Final for the first time, the Anglia Ruskin University team was narrowly beaten by the team from Manchester Business School.

Their win was commended by international business consultant Professor Dr Dieter Lange, Anglia Ruskin’s new Visiting Professor of Corporate and Telecommunications Strategy, who gave a prestigious lecture to mark the opening of the centre at the University (on Thursday 16 March) on the subject of strategic developments in high technology industries.

He said:

"These students have beaten the top business brains of many of the UK’s leading business schools and this is a most impressive achievement. It shows that they have the intellect and business acumen that every aspiring business expert needs in order to excel in this highly competitive global economy."

As well as new Visiting Professor, Dr Dieter Lange is and Chair of the University’s newly formed Research Centre for Strategic Studies. He is Central European Head of CapGemini Consulting having previously been Managing Director of Bearing Point Consulting and Vice President A.T. Kearney, responsible in both positions for the Communications Media and High Technology sectors.

Commenting on the Universities Business Challenge placing and the timely Professorial visit, Professor Martin Reynolds, Dean of the Ashcroft International Business School, said:

“This is a remarkable achievement by this extremely talented group of European students. To beat the best business undergraduates in the country is an early indicator that these students are destined for high-flying business careers.”

“Their performance reflects the success of our outstanding international business partnerships and illustrates the depth of talent within the Ashcroft International Business School.”

Professor Lange has sought to disseminate his research expertise to the academic community by delivering lectures and seminars to postgraduate students and researchers in various universities, including amongst others the Berlin School of Economics and the University of Cambridge. He has recently featured in conferences in London, Madrid, Helsinki, Rome, Gothenburg and Barcelona, as for example addressing the International Telecommunications Society and the Global Telecommunications Forum.