Published: 21 November 2012 at 13:24
Anglia Ruskin competition winner launches online health supplement business
Young Cambridge entrepreneur Joe Faulkner-Edwards has launched a new online health supplement business thanks to £18,000 of funding from Anglia Ruskin University.
After impressing the judges of last year’s Enterprise Fellowship Scheme, Joe Faulkner-Edwards received financial backing, as well as mentoring and support, from the Centre for Enterprise Development and Research (CEDAR) based at Anglia Ruskin’s Lord Ashcroft International Business School.
The Enterprise Fellowship Scheme is sponsored by a private benefactor and the winners are chosen by a panel of judges including Dr Walter Herriot OBE, Director of the CEDAR Entrepreneur in Residence network, and Peter Taylor, Managing Director of the TTP Group plc.
Joe’s business, Whey Forward Health Industries ltd www.wheyforward.co.uk, specialises in formulas that combine whey with vitamins and minerals. Whey Forward, a corporate partner of the National Osteoporosis Society’s Bone Health Partnership, is aimed at improving immune function and enhancing quality of life, primarily for the ageing population.
Joe, who is also a freelance health and fitness writer as well as a qualified personal trainer, said:
The final of this year’s Enterprise Fellowship Scheme will take place in Cambridge on Tuesday, 11 December and will see four businesses pitch their ideas to a panel of judges for a share of the £36,500 remaining in this year’s pot.
The finalists consist of an online investment tool for business angels, an app for socialising, a restaurant discount website and a walking aid for the elderly.Ben Mumby-Croft, Senior Lecturer at Anglia Ruskin and Deputy Director of CEDAR, said: