Brains Eden version 3.0 to reboot at Anglia Ruskin

Published: 30 June 2011 at 10:36

Young games developers are set to battle it out in 48-hour Games Jam

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Brains Eden, a unique gaming festival for students, academics and the computer games industry, will be held at Anglia Ruskin University in Cambridge on 9-11 July.

Now in its third year, one of the highlights of the Brains Eden event is the Games Jam, which will see 15 teams compete to develop the best computer game over the weekend, with the results forming part of a wider event on Monday 11 July.   

The Brains Eden event is being supported by a number of sponsors and the Games Jam (9-10 July) is being run by Cambridge developers Jumped Up Games.  Berbank Green, CEO of Jumped Up Games, said:

“The event is a chance for students to make an entire computer game, from scratch, in 48 hours.  

“Last year the Games Jam produced the headline-grabbing ‘Destroy The Brain’ by roBurky, an Anglia Ruskin student and independent game developer, and his team.

“This year we have over 60 students from around the country and abroad, plus many notable indie developers and major studio developers, all coming to experiment and have fun. This is where the future of games takes shape.”

Each team will be given help and guidance from representatives of local video game development studios including Ninja Theory, Sony Computer Entertainment Europe, Geomerics and Jagex.  The completed games will then be displayed in the Games ArtWork exhibition at Anglia Ruskin’s digital Ruskin Gallery on 11 July (2.30-8pm) with awards being presented to the winning teams on the night.

The three-day event culminates with a symposium on Monday 11 July which will focus on the future of the games industry. The sessions will be the ideal platform for leading names within industry and academia to discuss how they should work together to ensure the global competitiveness of gaming in the UK.

Brains Eden also provides students and graduates with an opportunity to meet with leading games developers to discuss training needs, current trends and receive individual advice on turning their education into a professional role. 

Speakers at the event include Dr Jon Purdy (University of Hull), Dr Mike Reddy (University of Wales), Emmanuel Carraud (CEO MagicSolver), Stuart Adcock (Technical Art Director, Ninja Theory) and James Shepherd (Development Director, Sony Computer Entertainment Europe).

James Shepherd said:

“Brains Eden is a great opportunity for the twin worlds of academia and commercial enterprise to meet, share ideas and hone the video game talent of the future.

“We’ve been involved with Brains Eden since the start, and for the past couple of years we’ve been sponsoring it.  Actually meeting the academics and students involved in games courses around the country is so important to us, on so many levels.”

Brains Eden is organised by Games Eden, the games development special interest group of Creative Front Cambridgeshire which is a newly-established network for creative industries based at Anglia Ruskin University.  Full details of the event programme can be found at