Andrea is set to drive corporate communications

Published: 21 March 2006 at 11:26

Anglia Ruskin University has appointed a Corporate Communications Manager to develop the profile and reputation of the University.

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Andrea Hilliard, a former student of the University, has joined Anglia Ruskin’s marketing team from the Learning and Skills Council (LSC) where she had worked for five years, most recently as a Corporate Relationship Manager.

As part of her new role with the fast-expanding University, based at Chelmsford and Cambridge, she will be responsible for building productive relationships with a network of individuals, organisations and communities from the East of England, in addition to managing the PR function and wider communications strategy.

A graduate in Business and Finance, her previous roles have seen her working for an Internet research company and an advertising agency.

Anglia Ruskin’s Director of Marketing, Alan Cain, said:

“We are delighted to welcome Andrea to Anglia Ruskin to help align our internal and external communications activities and drive forward our plan to develop increased brand awareness in the East of England.  As one of the UK’s most interactive new-generation Universities, we pride ourselves on our ability to communicate effectively with our many audiences through the dissemination of news and course information, the staging of events-based activities and increasingly-important e-marketing campaigns.”

Andrea said:

“I intend to bring more strategy and creativity to the very wide range of communications activities undertaken by Anglia Ruskin, and help with the overall mission to fulfill the study aspirations of the those who are considering the benefits of higher education.”

Andrea arrives at Anglia Ruskin at a time of unprecedented expansion and development for the University as it moves to finalise the upgrade of its facilities for the benefit of nearly 30 000 students at its dual campus locations and new Joint Venture Partnership sites at Peterborough and Harlow.

Anglia Ruskin’s marketing team handle the University’s direct marketing campaigns; advertising, prospectus and website management; Open Day and event organisation; corporate development initiatives and media relations activities.

As a major university, Anglia Ruskin is fully committed to working for the industries and communities of the East of England.  It recruits many of its students from the region, particularly from Essex, Cambridgeshire, Suffolk and the Greater London area. Many of the students study part-time and many come to the university from non-traditional routes. Through its

Joint Venture Partnerships, Anglia Ruskin combines Further Education with Higher Education opportunities to serve the academic, vocational, employment and professional needs of these communities.

For more information about Anglia Ruskin University visit www.anglia.ac.uk