Selling at Spitafields Market

Estefania Guizar

Faculty: Lord Ashcroft International Business School
Department: Management and Leadership
Course: BSc (Hons) Business Management
Category: Business

10 July 2015

Hello again. In this post, I would like to share all about my experience at Old Spitafields Market in London.

This is the first time I have tried to sell my product in this kind of market, and I have to say it was a really valuable experience.

It was a day full of work and learning, I got there really early to start preparing the whole stall, which took me about an hour or a bit more because I wanted it perfect and I love decorating, I can’t tell you enough how important it is to have a nice display. It was my display that attracted customers the most as it was different to others.

Selling at the market is not an easy task: you have to be prepared to be standing all day, willing to talk to people all day and create your best sales strategies.

If you have ever thought about selling in a market the advice that I can give you so far is:

  1. Make your stall stand out from others, be creative and different
  2. Talk to people or at least smile. No one will ever come to you if you are just standing there waiting or having a negative attitude, you have to be positive at all times. Smile to every customer and talk to them! I realised that most of my customers were the ones who I started a conversation with. So it is really important to make people feel comfortable talking with you. It is also an amazing networking platform
  3. Create sales and special offers. Who doesn’t love discounts? Everyone does! Discounts attract people so one strategy that I used throughout the day was making a 20% discount on everything just because it was my first day
  4. Be friendly and socialise with other traders. It’s always good to have some advice, they really helped me and told me many useful things so talking to them was absolutely worth it and it can make your day much nicer.

My experience was great! Lots of sales and I’m pleased to have tried it. I will keep doing it once or twice a week to see how it goes.

Can’t wait to go again and tell you all about it!

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