People with marketing know-how are vital to just about every business or organisation, and there's always high demand for skilled graduates - especially those with digital marketing experience. Gain the skills and knowledge businesses really need, opening up your career options in this creative, fast-paced area. On graduation you may also be entitled to exemptions from the Chartered Institute of Marketing (CIM) professional qualifications.
Learn about the theory of marketing while also developing the practical skills employers look for, including IT, communication and the ability to question and analyse. The marketing principles you'll cover are highly relevant to real-life practice and relate to the professional standards of the Chartered Institute of Marketing (CIM).
Our course includes exciting modules in Digital Marketing in line with the changing nature of many marketing jobs. Modules in Retail Marketing, Brand Management and Financial Services Marketing already connect closely with careers in these areas.
Our inspiring teaching team will share with you their extensive real-world marketing experience, gained in a range of business sectors. Their teaching is underpinned by cutting edge research in areas such as how children engage with brands, celebrity endorsement and eye tracking research which explores how shoppers are influenced at point-of-purchase. It’s not all about classroom learning, though. You'll also have plenty of opportunities to put your developing marketing skills into practice in real business settings, engaging in a wide range of interesting practical activities. You'll also benefit from employer visits, speakers and business events, like our Global Brand Leaders Conference. These enhance your job market knowledge and give you the chance to network with employers.
On graduation you may also be entitled to exemptions from the Chartered Institute of Marketing (CIM) professional qualifications. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
We've joined forces with CIM to give our students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
There are exciting career opportunities across a range of marketing job disciplines and in private, public and charitable sectors. You might choose to focus on a specialist area, such as advertising and sponsorship, brand and product management, customer relationship management, digital marketing, or research and data analysis. On the other hand, some roles involve the whole marketing mix, particularly if you opt to work for a smaller organisation. Job titles to look for include Marketing Executive, Marketing Officer, Marketing Assistant, Marketing Analyst, Assistant Product/Brand Manager. Following their studies, our graduates can be found in exciting roles in many areas such as beer marketing, advertising agencies, health and fitness vlogging and market research companies.
You can expect a lively mix of coursework, essays, exams and activity-based assignments. Your coursework could include problem-solving activities, consultancy projects, presentations and group or individual reports. You’ll be able to access support materials through our virtual learning environment (CANVAS).
All assessment is designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the knowledge and skills you need to complete the course. It will focus on analysing real, live marketing issues and solving marketing problems.
Please note that modules are subject to change and availability.
The Lord Ashcroft International Business School is one of the largest business schools in the East of England, with nearly 100 full-time teaching staff and approximately 6,000 students from more than 100 countries.
Our striking and award-winning business school building in Chelmsford, as well as new buildings in Cambridge, offer the most advanced learning technologies. We’re well-recognised for our centres of excellence by students, employers and professional bodies alike.
What makes us stand out is that our courses don't just give you sound academic knowledge – they’re at the cutting edge of current business practice and highly relevant to employers. This is owing to the close links we have with the business community and the partnerships we've developed with a wide variety of businesses and public service organisations.
We're interested in people who are confident, ambitious and ready to take the challenge of making a difference in the world of business. If that's you, we'd love to hear from you.
We want to make sure that you’re fully prepared for an increasingly competitive job market, so we offer a four-year degree option which includes a work placement in the third year. It’s an opportunity to apply and enhance your skills while developing new ones. You’ll also build valuable professional networks.
It could be that you have one placement during Year 3, or you could have two or three, giving you the chance to experience different organisations and working practices. Many of our students find that their placement company hires them when they graduate. We have a specialist team to help you find a placement and support you during this year. You might work in the UK or go abroad: our students have worked at leading organisations such as PricewaterhouseCoopers (PWC), Bosch, BMW, Airbus, BskyB and KPMG. This period of work experience can help set your final-year studies in context and may well help with your dissertation topic. All in all, it’s a fantastic way to stay ahead of the competition.
You could broaden your horizons by spending time living and studying abroad. This could be a short study visit or a semester spent in Europe, Canada, the USA or Malaysia. It will look great on your CV and help you take advantage of opportunities in the international job market.
Most English undergraduates take out a tuition fee loan with Student Finance England. The fees are then paid directly to us. The amount you repay each month is linked to your salary and repayments start in April after you graduate.
If you choose not to take out a loan you can pay your fees directly to us. There are two ways to do this: either pay in full, or through a three- or six-month instalment plan starting at registration.
You must pay your fees up-front, in full or in instalments. You will also be asked for a deposit or sponsorship letter for undergraduate courses. Details will be in your offer letter.Paying your fees
Important additional notes
Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements. Other equivalent qualifications may be accepted for entry to this course, please email firstname.lastname@example.org for further information.
We don't accept AS level qualifications on their own for entry to our undergraduate degree courses. However for some degree courses a small number of tariff points from AS levels are accepted as long as they're combined with tariff points from A levels or other equivalent level 3 qualifications in other subjects.
We welcome applications from international and EU students, and accept a range of international qualifications.
If English is not your first language, you'll need to make sure you meet our English language requirements for undergraduate courses.
If you don't meet our English language requirements, we offer a range of courses which could help you achieve the level required for entry onto a degree course.
Full-time, sandwich-thick undergraduate (3 years, 4 years with placement)
Full-time, sandwich-thick undergraduate (3 years, 4 years with placement)
January 2019, September 2018
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