Designed to develop present-day, practical skills and knowledge in Digital Marketing, underpinned by business and marketing principles, this course is ideal for anyone interested in or working in digital marketing and social media. It will equip you to respond to ever-changing digital challenges and innovations, create effective and successful cross-channel campaigns, and seize opportunities in globally competitive markets.
The BSc (Hons) Digital Marketing course has been designed to focus on real challenges, developments and issues in the Digital Marketing environment.
The flexible delivery of online learning resources and activities facilitated by digital marketing specialists and practitioners fits perfectly around a full-time job, wherever you are based. In addition, you'll frequently be required to put your skills and knowledge into practice throughout the course, with live and practical applications "on the job" as you progress. Our new Learning Management System (LMS) offers plenty of interactive online learning activities and resources to foster a collaborative and supportive programme, augmented by online discussions, student blog writing, and critical reflection and analysis under the guidance of experienced tutors.
Students who successfully complete the Degree and the examinations will gain professional recognition with the Institute of Direct and Digital Marketing (IDM) and will have the option to use the letters BSc (Hons), Cert DigM after their name. The degree is also recognised on the Chartered Institute of Marketing's (CIM) Graduate Gateway, which offers additional membership pathways beyond graduation.
Throughout the Degree course, you'll be assessed on your progress to check you are meeting the intended learning outcomes and you're engaging fully with each module. These will comprise:
The course is delivered by experienced practitioners who bring life to the theories and guide you in your personal development and the practical application of new theories, techniques and practices in your workplace. So you'll develop your confidence and competence in your job and make immediate impact at every step of your course.
Students who successfully complete the degree and the examinations will gain professional recognition with the Institute of Direct and Digital Marketing (IDM) and will have the option to use the letters BSc (Hons), Cert DigM after their name. The degree is also recognised on the Chartered Institute of Marketing's (CIM) Graduate Gateway, which offers additional membership pathways beyond graduation.
Anglia Ruskin exceeded all my expectations. I have enjoyed every module and it relates so well to the world of work. The lecturers have been supportive, passionate about their teaching...
Successful completion of the course will equip you to undertake the role of a Digital Marketer, or any similar role in this field.
You may also wish to consider progressing to postgraduate study with our MSc Marketing.
Our Employability Service is here to help give you the best chance of landing the job you want. We'll help you improve your skills and bulk up your CV to improve your career prospects.
As a distance learning student, you'll still benefit from help and advice on CV writing, interview techniques, job hunting, and general careers advice.
To find out more please visit our careers advice page.
The Lord Ashcroft International Business School is one of the largest business schools in the East of England, with nearly 100 full-time teaching staff and approximately 6,000 students from more than 100 countries.
Our striking and award-winning business school building in Chelmsford, as well as new buildings in Cambridge, offer the most advanced learning technologies. We’re well-recognised for our centres of excellence by students, employers and professional bodies alike.
What makes us stand out is that our courses don't just give you sound academic knowledge – they’re at the cutting edge of current business practice and highly relevant to employers. This is owing to the close links we have with the business community and the partnerships we've developed with a wide variety of businesses and public service organisations.
We're interested in people who are confident, ambitious and ready to take the challenge of making a difference in the world of business. If that's you, we'd love to hear from you.
You can pay your fees in the following ways.
Most English undergraduates take out a tuition fee loan with Student Finance England. The fees are then paid directly to us. The amount you repay each month is linked to your salary and repayments start in April after you graduate.
If you choose not to take out a loan you can pay your fees directly to us. There are two ways to do this: either pay in full, or through a three- or six-month instalment plan starting at registration.
Most new undergraduate students can apply for government funding to support their studies and university life. This includes Tuition Fee Loans and Maintenance Loans. There are additional grants available for specific groups of students, such as those with disabilities or dependants.
Work-based, part-time undergraduate (4 years)
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