Postgraduate (12 months, 15 months full-time, part-time)
Intermediate awards: PG Cert, PG Dip
Course duration: 12 months full-time (Sept) or 15 months full-time (Jan),
24 months part-time (Sept) or 28 month part-time (Jan).
Semester 1: Friday 09:00 -17:00
Semester 2: Wednesday 09:00 - 13:00
You take your career seriously, but you’re also excited about where it could take you next. We share your focus and energy. Our MSc Marketing is designed to advance your critical knowledge and practical skills, while allowing you to finesse your unique approach. Because that kind of balance will propel you into new markets and thrilling opportunities. With our cutting-edge content, you’ll go beyond the average marketing skill-set. You’ll acquire digital and communications skills, explore international marketing and brand management, advance your business research abilities, and develop flexibility during realistic marketing strategy simulations.
You’re doing this for a reason, so you need a course with the potential to launch you into new opportunities. Our approach combines the art and science of advanced marketing with perpetual practical application. It means that everything you learn has meaning and purpose in the real world, and you will use your newly acquired skills and experience in your marketing job.
‘International’ isn’t just a business concept, it’s a way of life here at ARU. Our course attracts an international cohort, which mirrors the real world of business you’ll work in. The mixture of international students creates a classroom dynamic that’s driven by their local marketing insights and diverse, global experience. Our MSc Marketing students are energetic, entrepreneurial, and driven go-getters, passionate about the future of the industry. This combination of students from around the world ensures engaging and constructive discussions, expanding your horizons and creating networking opportunities to form meaningful business relationships, so valuable in the marketing industry.
Our contemporary content is constantly updated to match the pace of the real marketing world. You know that digital communications are an essential part of modern marketing. And we know the lightning speed that the digital world moves in. That’s why we constantly update our course content and stay on top of all new and emerging trends and practices. On top of that, we want you to have the same ability – to be ready for changes and able to adapt to them. That flexibility within the marketing context is developed during our Marketing Strategy Simulation module, where you will challenge yourself and learn to think on your feet, adapting to real life scenarios within a fast pace structure.
Choosing to study in Cambridge means being immersed in the exciting tech and biotech cluster known as the ‘Silicon Fen’. It means experiencing the unmatched blend of heritage and innovation, and studying amid the creative energy of a unique tech environment. With thousands of local companies thriving in this fast-moving industry, the marketing opportunities are countless. ARU lecturers use their contacts to forge and maintain strong links with Cambridge’s business network. These industry links mean influential guest speakers, access to pivotal talks and conferences, and exciting work experience opportunities.
Professionals with digital marketing skills are in high demand. You could choose to work in a marketing agency or digital communications company, or you may find a role with the in-house marketing department of a company in a different field.
Through our Business School Intern programme, around 35 students each year get a business mentor, work experience, exclusive training and development, and a reference from our Dean.
We’ll assess you in a number of ways to make sure you acquire a solid understanding of both the theoretical and practical elements of marketing. You'll carry out individual assignments and group presentations through which you can demonstrate your newly-acquired skills, such as data management and manipulation and the synthesis of ideas.
Please note that modules are subject to change and availability.
The Lord Ashcroft International Business School is one of the largest business schools in the East of England, with nearly 100 full-time teaching staff and approximately 6,000 students from more than 100 countries.
Our striking and award-winning business school building in Chelmsford, as well as new buildings in Cambridge, offer the most advanced learning technologies. We’re well-recognised for our centres of excellence by students, employers and professional bodies alike.
What makes us stand out is that our courses don't just give you sound academic knowledge – they’re at the cutting edge of current business practice and highly relevant to employers. This is owing to the close links we have with the business community and the partnerships we've developed with a wide variety of businesses and public service organisations.
We're interested in people who are confident, ambitious and ready to take the challenge of making a difference in the world of business. If that's you, we'd love to hear from you.
The part-time course fee assumes that you're studying at half the rate of a full-time student (50% intensity). Course fees will be different if you study over a longer period. All fees are for guidance purposes only.
You won't need to pay fees until you've accepted an offer to attend, but you must pay your fees up-front, in full or in instalments.How to pay your fees directly
You must pay your fees up-front, in full or in instalments. You will also be asked for a deposit or sponsorship letter/financial guarantee. Details will be in your offer letter.Paying your fees
It’s important to decide how to fund your course before applying. Use our finance guide for postgraduate students to learn more about postgraduate loans and other funding options.
We offer a fantastic range of ARU scholarships, which provide extra financial support while you're at university. Find out more about eligibility and how to apply.
From September 2018, EU students starting a postgraduate degree with us can access a £600 bursary.
Meanwhile, our Books Plus scheme helps with the costs of study. There's no need to apply for this: if you're eligible you can simply collect a Books Plus card when you start your course.
Important additional notes
Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements. Other equivalent qualifications may be accepted for entry to this course, please email firstname.lastname@example.org for further information.
We welcome applications from international and EU students, and accept a range of international qualifications.
If English is not your first language, you'll need to make sure you meet our English language requirements for postgraduate courses.
If you don't meet our English language requirements, we offer a range of courses which could help you achieve the level required for entry.
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