Work-based, part-time undergraduate (3 years)
This course is delivered through blended learning: online through Canvas, our Learning Management System; work-based study; and attendance at workshops.
Develop practical skills and knowledge in digital marketing, underpinned by business and marketing principles. Ideal for apprentices working in SMEs and larger organisations, our course will equip you to respond to ever-changing digital challenges and innovations, and seize opportunities in globally competitive markets.
Our degree course has been designed to focus on real challenges, developments and issues in the digital marketing environment. It's aligned to the Level 6 Digital Marketer Degree Apprenticeship.
You’ll put your skills and knowledge into practice throughout the course, with live and practical applications 'on the job' as you progress.
The course combines online learning and activities from sector specialists and practitioners, with a series of face-to-face workshops from our academic team. This blend of online and face-to-face learning fosters a collaborative and supportive programme, augmented by online discussions, student blogs and critical reflection and analysis under the guidance of experienced tutors.
Apprentices who successfully complete the degree will have the opportunity to gain additional professional recognition with the Institute of Direct and Digital Marketing (IDM). This involves additional exams for which extra fees apply.
The degree is also accredited by the Chartered Institute of Marketing (CIM) which offers additional membership benefits beyond graduation.
ARU are really excited to be able to offer the Digital Marketing Apprenticeship Degree. We've got a great line-up of modules for you to get your teeth into and some of the best tutors to guide you through it
I find the course relevant and up-to-date in terms of learning about current best practices in digital marketing. I find myself reflecting on my experience in marketing, and how I can apply the frameworks and strategies to my current role.
Throughout the course, we'll assess your progress to make sure you're meeting the intended learning outcomes and engaging fully with each module. These formative assessments help you to monitor monitor and improve your initial-level performance as you advance through the module. They might include self-completion questionnaires, group exercises (discussion forums), and practical digital marketing-related tasks and activities.
The summative assessment, at the end of each module, lets you demonstrate that you've fulfilled the learning outcomes at each level and to the standard expected. These will include written reports, portfolios, presentations, and practical work-based projects.
Near-completion of this course triggers the integrated endpoint assessment (EPA), which completes the Degree Apprenticeship. This is made up of three assessment areas.
You have a highly active mind and see opportunity everywhere. Now you need theory and life-changing skills to sharpen your approach to management. At the Faculty of Business & Law, you will immerse yourself in a multicultural environment where technology blends with teaching to create a dynamic and innovative learning environment. An environment to help you gain those skills.
We will also consider applicants with non-standard qualification, provided you have a significant amount of relevant experience, or are well-supported by your employer, and demonstrate the ability to succeed in university-level study.
Degree Apprenticeships are financed between the Government and employers, so you will need to be employed under a permanent contract by an organisation to apply for this course.
If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
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