Work-based, part-time undergraduate (3 years)
January 2019, September 2019
Intermediate award: BSc (Hons)
Course starting January 2019 subject to institution approval
This course is delivered through blended learning: online through Canvas, our Learning Management System; work-based study; and attendance at workshops
Develop practical skills and knowledge in digital marketing, underpinned by business and marketing principles. Ideal for apprentices working in SMEs and larger organisations, our course will equip you to respond to ever-changing digital challenges and innovations, and seize opportunities in globally competitive markets.
Our degree course has been designed to focus on real challenges, developments and issues in the digital marketing environment. It's aligned to the Level 6 Digital Marketer Degree Apprenticeship.
You’ll put your skills and knowledge into practice throughout the course, with live and practical applications 'on the job' as you progress.
The course combines online learning and activities from sector specialists and practitioners, with a series of face-to-face workshops from our academic team. This blend of online and face-to-face learning fosters a collaborative and supportive programme, augmented by online discussions, student blogs and critical reflection and analysis under the guidance of experienced tutors.
By successfully completing this degree and exams, you will gain professional recognition with the Institute of Direct and Digital Marketing (IDM) and will use the letters BSc (Hons), Cert DigM after your name.
The degree is also recognised on the Chartered Institute of Marketing’s (CIM) Graduate Gateway, which offers additional membership pathways beyond graduation.
Anglia Ruskin exceeded all my expectations. I have enjoyed every module and it relates so well to the world of work. The lecturers have been supportive and passionate about their teaching
Throughout the course, we'll assess your progress to make sure you're meeting the intended learning outcomes and engaging fully with each module. These formative assessments help you to monitor monitor and improve your initial-level performance as you advance through the module. They might include self-completion questionnaires, group exercises (discussion forums), and practical digital marketing-related tasks and activities.
The summative assessment, at the end of each module, lets you demonstrate that you've fulfilled the learning outcomes at each level and to the standard expected. These will include written reports, portfolios, presentations, and practical work-based projects.
Near-completion of this course triggers the integrated endpoint assessment (EPA), which completes the Degree Apprenticeship. This is made up of three assessment areas.
We will also consider applicants with non-standard qualification, provided you have a significant amount of relevant experience, or are well-supported by your employer, and demonstrate the ability to succeed in university-level study.
Degree Apprenticeships are financed between the Government and employers, so you will need to be employed under a permanent contract by an organisation to apply for this course.
If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
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