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Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.
Progress your HR career while fitting your studies around work and home commitments with our ‘day release’ course. Our postgraduate qualification is recognised by the Chartered Institute of Personal Development (CIPD) and held by HR professionals around the world.
Top-up your existing qualification to a valuable Masters degree in just one year. Our course will suit you if you already hold the advanced level CIPD qualification of professional practitioner standards awards or a Postgraduate Diploma in Human Resource Management. You can study with us while continuing to work.
Learn to communicate effectively in an intercultural workplace and prepare for a role in today’s globalised world.
Hospitality and tourism is an exciting and demanding international industry where you need specialist skills and knowledge to succeed. If you see yourself as a future leader, our specialist management course will give you the tools to achieve your goals. It includes a field trip and hands-on work placements.
What’s the secret of successful marketing? Our MSc explores the art and science of marketing, and the techniques that successful professionals use. Join us, sharpen your skills and open up an exciting career.