Surgeons worldwide to keep abreast of technique

Published: 30 June 2014 at 16:03

Augmentation masterclass will be streamed live from Chelmsford across the world

Plastic surgeons will be able to watch a live breast augmentation by a top plastic surgeon over the internet as part of an educational event this weekend.

Surgeons at varying stages of their career development in more than 70 countries across the world will be able to watch a demonstration of live surgery by an expert surgeon, broadcast from The Chelmsford Private Day Surgery Hospital on Saturday 5 July.

The masterclass will be divided into two parts, a series of presentations on key topics and controversies of breast augmentation surgery, followed by live surgery of two clinical cases, one of primary augmentation and the other of a Mastopexy – a procedure which raises sagging breasts.

The procedures will be carried out by Professor James Frame, who works at The Chelmsford Private Day Surgery Hospital and leads the MSc in Aesthetic Plastic Surgery at Anglia Ruskin University, Garrick Georgeu and Cara Connolly. The event is being sponsored by Eurosurgical Ltd, which imports Pure (polyurethane coated) implants. It will be attended by several plastic surgeons and introduced by Professor Michael Thorne, Vice Chancellor of Anglia Ruskin University.

The live surgery cases will aim to demonstrate the benefits of the conical-shaped implant over the more traditional round or teardrop shape. It is said to be of particular benefit with mothers who have a slightly empty top half of the breast and who want to avoid a mastopexy.

It is estimated that more than 10,000 breast augmentations are carried out in the UK every year. Worldwide, more than 10 million have been carried out so far.

Professor Frame said:

“The purpose of the meeting is to provide up to date information on breast implant safety and to demonstrate a safe surgical technique for insertion of polyurethane breast implants, in real patients. 
“There are about half a million polyurethane implants sold globally per annum, and evidence shows that there is a 17-fold reduction in capsular contracture, or breast hardening, which is the most common complication of breast implant surgery. The safety record of polyurethane implants is unrivalled and there is a logical need to inform and offer these implants to all women wanting breast implants for cosmetic purposes, or for reconstruction after mastectomy.”