Students meet global brand leaders in Cambridge to get connected

Published: 26 February 2007 at 09:38

Former graduates of distinction from Anglia Ruskin University’s Ashcroft International Business School (AIBS) and the Berlin School of Economics will be meeting up in Cambridge for an event devised to encourage students to find out more about how key business principles can be applied to produce big-named brand success and find out how to approach major companies in the pursuit of career prospects.

The four Anglia Ruskin University alumni will be returning to Cambridge to be guests at the Meet Global Brand Leaders event on Friday 2 March at the University’s East Road campus (Coslett 205) representing their high profile employers – eBay, Intel, NIVEA and SONY Europe. They will be welcomed by Professor Dr Gert Bruche of the Berlin School of Economics who will also be present on the day.

Ira Swenson, International Brand Manager for NIVEA, will be presenting ideas on ‘Brand Revitalisation Strategies’; Franziska Divis, Market Development Manager, Intel ‘The Intel Programme – ingredient product marketing’; Fritz von Hardenberg, Senior Manager eBay, Financial Planning and Business Analysis; and Tina Homes, HR Specialist from Sony Europe concludes the speaker line-up.

“The fact that our former students are now representing such prestigious brand names is testimony to the quality of the wide range of degree courses on offer at Anglia Ruskin University’s Ashcroft International Business School”,

said Professor Martin Reynolds, Dean AIBS.

“We are delighted to have them returning back to us to teach us some leading edge global marketing and business strategies and techniques. There is no better way to learn than from the experts who are currently engaged in the practices that keep their companies at the top of their stack. These young professionals will have acquired a great wealth of experience and expertise already and we are keen to share their knowledge.’

Those attending the event will be able to meet the speakers and ‘network’ with other guests, academics and staff from the Ashcroft International Business School.