Published: 15 March 2012 at 11:24
Oakham Ales roll out the barrel to help Anglia Ruskin team ahead of final
Two Anglia Ruskin University students are swapping the lecture hall for a brewery as they aim to win a prestigious international business competition.
Paula Albinana (BA Business Management) and Alena Linhartova (BA International Business Strategy) have won through to the final of the AB Inbev Best Beer Competition in Belgium on April 3.
The competition is to design a concept and brand for a new beer, but Paula and Alena plan to steal a march on their rivals by arriving at AB Inbev’s headquarters in Leuven with a barrel of CB, their new beer.
Oakham Ales, based in Peterborough, have been so impressed by the concept and recipe for CB that they will be brewing 25 barrels this Friday [16 March]. The students have already secured distribution deals for the beer across Cambridge, including with local CAMRA Pub of the Year The Cambridge Blue.
Production Director at Oakham Ales, John Bryan, said:
CB is a low ABV ale (2.8%) with hints of peach and passion fruit designed specifically to attract young female drinkers to the ale category. However, the subtle fruit flavour is achieved by combining specific hops, rather than any additional flavouring.
Paula, who is from Ontinyent, near Valencia, in Spain, said:
Tim Froggett, Senior Lecturer in Marketing at Anglia Ruskin, said: