Sport Science for the Corporate Athlete

Published: 4 May 2010 at 15:41

Dan Gordon - competitor in the Athens 2004 Paralympic Games and Anglia Ruskin University academic - leads an innovative new business course on 12 May 2010, applying performance enhancing sport science concepts and techniques to the business world

The How to Win in Business – Sport Science for the Corporate Athlete course is aimed at helping managers, entrepreneurs and business owners improve performance by increasing motivation, boosting morale and team-building. The course covers team-building, team-dynamics, motivation, self belief, goal setting, leadership and stress management.

The business course will be facilitated by Dan Gordon, an international athlete for   20 years representing Great Britain in three sports; track and field, swimming and cycling.  He competed at the Athens 2004 Paralympic Games and still holds a cycling World record. For the past ten years Dan has worked as an applied Sport and Exercise Science consultant, working with and supporting athletes and coaches from a wide array of backgrounds and sporting disciplines. His clients include Great Britain Paralympic runners, GB rowers, National and International cyclists, elite cricketers, swimmers, basketball squads, ultra-marathon runners, endurance rowers and tennis players. 

The free course takes place 12 May 2010, 10.00am – 4.00pm at Anglia Ruskin University’s Cambridge campus. The course is funded by the Higher Education Funding Council for England (HEFCE) Economic Challenge Investment Fund which aims to help businesses, individuals and graduates to weather the economic storm.

To book a place, email or telephone 0845 196 3177. Full seminar listings are available at, click on the ‘Events Calendar’.