New business development manager for Anglia Ruskin

Published: 4 June 2007 at 14:34

Katie proves her worth as driving force behind university’s marketing campaign.

Anglia Ruskin University – the 13th largest university in the UK – has appointed a new business development marketing manager to increase the profile and standing of Anglia Ruskin University with local, regional, national and international businesses, business support communities and Government bodies.

Katie Proven, who previously held a similar marketing role at VisitScotland, will be responsible for pro-active communication and liaison with the various business audiences which revolve around Anglia Ruskin University’s two main sites at Cambridge and Chelmsford and its newly emerging university centres at Peterborough and King’s Lynn.

She will work in partnership with a new team of business development managers who will represent the five individual faculties of Anglia Ruskin University: the Faculty of Arts, Law and Social Sciences, the Faculty of Education, the faculty of Science and Technology, the Ashcroft International Business School and the Faculty of Health and Social Care.

Katie said:

“This new role is key to the future growth and development of Anglia Ruskin University.  Anglia Ruskin University is leading the way in its delivery of services to businesses including consultancy, the setting up of knowledge transfer partnerships, and the provision of research and professional development courses; and, in addition, we can supply students for full time work or special placements; and offer state of the art conference and networking facilities.”

“Anglia Ruskin University will continue to contribute actively to the generation of economic strength by supporting the growth and success of businesses in the East of England and across the wider UK.”

“I look forward to using my creative marketing expertise and communications experience to enhance further the growing reputation of Anglia Ruskin University.”

Anglia Ruskin University’s Vice Chancellor Professor Michael Thorne added:

“While Anglia Ruskin University is becoming well known within the business communities of the East of England, we still have a great deal of work to do establishing the name and ethos of our University within the UK as a whole and our more fragmented international audiences.”

“Katie is using her considerable marketing skill and expertise to help us to roll out the immense benefits of Anglia Ruskin University to our existing, potential and future business partners and contacts.”

Through Anglia Ruskin University’s partnerships with business, industry and the public sector it aims to become an economic, social and cultural dynamo for the East of England.  There are 28,000 students at its two main campuses, in Cambridge and Chelmsford and over 1,000 academic staff working to deliver higher level education.

Anglia Ruskin University has been at the forefront of providing higher education opportunities for those areas where university participation rates and aspiration has been low.  In 2005/06 there were over 4000 students studying for Anglia Ruskin University awards in centres across Cambridgeshire, Essex, Norfolk and Suffolk. The new developments in Peterborough and King’s Lynn will ensure that all those with the ability to succeed in higher education have the opportunity to do so. 

A recent report ‘Benchmarking the performance of English universities’ (by Mike Simpson and Dr Jeff Pursglove) has concluded that newer universities, like Anglia Ruskin University, can be more academically effective and efficient than traditional universities when it comes to teaching and widening participation.