Internationalisation drives product and process innovation

Published: 20 November 2009 at 13:54

The Turning Point seminars in Cambridge are getting local businesses thinking about innovation, internationalisation, communication and partnership.

Local businesses engaged enthusiastically in the second of the series of six Turning Point Seminars Pushing back boundaries: International business development. Professor Terry Mughanfrom Ashcroft International Business School highlighted the widespread benefit of business internationalisation:

"International experience drives product and process innovation making firms more competitive and successful both at home and in export markets."

He challenged the audience to think of export not just as an end in itself but as means of Pushing Back Boundaries within the company as it develops faster as a result of engaging in new markets.

Marcus Deeley, Deputy Director of UKTI for the Eastern Region gave participants a practical toolkit for researching, exploring and entering new markets. He said, ‘Communicating effectively in your chosen market is crucial and the help of the right local partners and advisers can make or break your chances of success.’ The next two Turning Point seminars will tackle how you can communicate effectively and creatively with your customers in the UK and international markets, and how business collaboration and partnership can really impact your company’s growth and development.

The Connecting with people seminar on the 2 December 2009 aims to open minds to new ways of reaching target audiences. Many businesses are struggling to find new markets and improve efficiency. This seminar is about using technology and marketing combined to communicate with new customers or reach existing ones in a different way. On the speaker panel will be Malcolm Johnston, Director of Re-Formation Associates Ltd and Lecturer in the Ashcroft International Business School and Steve McAteer, Marketing Director at Business Link East.

On 27 January 2010, Chris Parkhouse, Managing Director of Cambridge-based business development experts Deyton Bell and Chairman of the Institute of Directors in the East of England, and Dr Wei Wang, Managing Director of 2W China Investment Consulting Ltd will be expanding the topic of collaboration & partnership and how working with third parties can bring benefits, and challenges, whether through collaboration, joint venture, partnership, cooperation or strategic alliances.

The Turning Point seminars are held once a month at Coslett Building Lecture Theatre, Anglia Ruskin University Cambridge Campus from 4.30pm to 7.30pm, covering topical business issues:

  • Connecting with people: news ways of reaching target audiences

(2 December 2009)

  • Building bridges: collaboration & partnership (27 January 2010)
  • Risky business? Responsibility, risk management and leadership

(24 February 2010)

  • Winning the jackpot! Creating value in a business (24 March 2010)
To book a place on the series or on an individual seminar, email or telephone 0845 196 3177. Full seminar listings are available at, click on the events calendar.