Iconic war posters and classic advertising on show

Published: 26 January 2009 at 10:05

Exhibition features the work of Abram Games Official War Poster Artist of WWII

Abram Games: ‘Maximum Meaning, Minimum Means’

30th January – 23rd February

Monday – Friday 9am -9pm

Saturdays 10 – 5pm

Many of the most memorable images of mid-20th Century Britain were the work of Abram Games (1914-1996), the country’s Official War Poster Designer during WWII, and to celebrate his influence on the world of graphic art a collection of his most acclaimed work will be on display at the Ruskin Galley at Anglia Ruskin University in Cambridge, during the month of February.

By applying his personal philosophy ‘Maximum Meaning, Minimum Means’, Games devised a collection of distinctive and compelling graphic images. This retrospective presents a selection of Games’ iconic designs used as stamps, posters and advertising campaigns for the likes of Guinness, London Transport, Shell and the BBC.  Also on display are his less well known but equally unique inventions, including the Cona Coffee Maker, and product designs which occupied him during the later years of his life.

Commenting on his own work, Games once said:

"I wind the spring and the public, in looking at the poster, will have that spring released in its mind."

A lecture by Naomi Games, the artist’s daughter, will be given at the Ruskin Gallery, East Road, Cambridge on 23 February at 6.30pm.  For further information, visit www.ruskingallery@anglia.ac.uk or www.abramgames.com

Speaking about the exhibition, Sarah Jones at the Ruskin Gallery, said:

"For over 60 years Abram Games produced some of Britain’s most iconic images including the ‘Blonde Bombshell’ ATS poster of 1941."

"We are delighted to be hosting this exhibition which is a tribute to his incredible graphic design output and welcoming his daughter to give her own insight into the artist who made an impact on so many lives."