Fairtrade Lecture will teach students the right business ethos

Published: 5 October 2009 at 12:27

Inaugural lecture of Ashcroft Enterprise Society features Rob Cameron

A new society for students of enterprise and associated courses from Anglia Ruskin University and Cambridge University is staging the first lecture in its official programme.

The inaugural Annual Ashcroft Enterprise Society Lecture will be delivered by the CEO of the international Fairtrade umbrella organisation at Anglia Ruskin University’s East Road campus on 12 October.

The lecture FairTrade: Global Strategy, Local Presence is the first in a series of annual lectures to be staged by ‘big names’ from business. It has attracted the participation of Rob Cameron, CEO of the Fairtrade Labelling Organisation (FLO) which is a part of one of the largest social enterprises in the world. The Fairtrade Foundation is the independent, non-profit organisation that licenses the use of the FAIRTRADE mark on products in the UK in accordance with internationally agreed Fairtrade standards.  It was founded in 1992 by CAFOD, Christian Aid, Oxfam, Traidcraft and others.

Before joining Fairtrade, Rob Cameron was CEO and executive chairman of the international communications agency Flag Communications, based in Cambridge. As the driving force behind the company he led it from a three person start-up to a multi-million pound business. Under Rob’s leadership, Flag became a leader in corporate responsibility and sustainable development communications.

He holds strong views about the nature of business and work. Commenting on the ethos of Fairtrade, he says:

“Growth in Fairtrade means one single most important thing: that the lives of farmers and workers in the developing world and those of their families and communities, are enhanced.  So extending the scope and impact of Fairtrade in exciting and new markets is in my view one of the most pressing needs in terms of international development.”

Speaking about the significance of the lecture, Professor Lester Lloyd-Reason from Anglia Ruskin University’s Ashcroft International Business School, said:

“It is a huge coup for the students to have attracted such a prestigious speaker to deliver the inaugural lecture. Rob Cameron is currently seeking to reconfigure the global strategy of Fairtrade in conjunction with over 300 country managers.”

“The lecture will discuss the challenges in undertaking such a task of developing a coherent global strategy while maintaining local flexibility and appropriateness.”

The Ashcroft Enterprise Society is a new focal point for enterprising students from across Anglia Ruskin University and Cambridge University. 

Established by students on the BA (Hons) Enterprise and Entrepreneurial Management degree course, the Ashcroft Enterprise Society, named after Lord Ashcroft, Chancellor of the University, is a society that binds together all students with an interest in business and enterprise.

The society was officially launched by Walter Herriot, formerly Managing Director of St John’s Innovation Centre and Director of the Ashcroft entrepreneurs in residence network.

For more information on the Ashcroft International Enterprise Society, or for further details on the inaugural annual lecture at David Building, Room 14 on 12 October (starting at 4.30pm), please contact Professor Lester Lloyd-Reason at lester.lloyd-reason@anglia.ac.uk