Cambridge School of Art graduate plays role in BAFTA success

Published: 21 April 2010 at 15:19

Graduate contributes to LittleBigPlanet graphic design challenge

Anglia Ruskin University BA (Hons) Graphic Design graduate Matt Power’s contribution to a handheld version of the game LittleBigPlanet has helped win his team at SCE Cambridge Studio (Sony Computer Entertainment Europe) a BAFTA. The studio was delighted to be nominated for the British Academy of Film and Television Arts in two categories 'Best Handheld' and 'Use of Online', going on to win in the former category.

As the sole Graphic Designer working on LittleBigPlanet, Matt was responsible for designing everything from icons for menus, small pieces of motion graphics, the logo and packfront – right down to the little stickers that are used throughout the game.

As Matt explains:

“Working on such a varied amount of content is quite reflective of the course at Anglia Ruskin – with the opportunity to try out different areas of Graphic Design over the first two years through different modules and then working on specialties in the third year, whilst also preparing you for a professional start in the industry. It's always been known that the Graphic Design course at Anglia Ruskin is complemented by the lecturers' specialist knowledge of Typography which has always been a fantastic foundation in my job.”

“Working with layout is a typical day to day task, from designing menus and interfaces to laying out packaging or manuals, so having the knowledge of what looks right on the page and understanding what will be most legible for the end user is incredibly important. The same applies to having a contextual knowledge of what design and type styles are suitable for which target audience and understanding why.”

He is now engaged on a new project, TV Superstars due for release in autumn 2010.

Matt visits Cambridge School of Art at Anglia Ruskin University annually as a visiting lecturer to update the graphic design undergraduates on his career with Sony and developments in the industry.

About Matt’s achievement Jon Melton, Pathway Leader for the BA (hons) Graphic Design said:

"I am immensely proud of Matt and the high level of recognition he has received. He has already achieved notable success in what are his early years in practice as a Graphic Designer, and I for one will watch his future career with interest. He has become a most valuable ambassador for the Graphic Design courses at Anglia Ruskin University."

Matt’s success is yet further proof that the design skills upon which Cambridge School of Art places great importance are highly sought after in today’s creative industries.

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