Business School students advise Virgin Money

Published: 20 July 2010 at 11:32

Ashcroft International Business School impresses Virgin Money with boardroom skills presentation

Ashcroft International Business School students studying on the BA (Hons) Enterprise and Entrepreneurial Management have continued to build on their successful working relationship with Virgin Money.

Last year, for their first-year module ‘Enterprise in Action’, the students worked on a project to help Virgin Money with their investigation of the pet insurance market. The project concluded with a presentation to the main board at the Virgin Money headquarters in Norwich.

Virgin Money was so impressed with the students’ presentations that they asked to continue the working relationship with them. Now in their second year, the BA (Hons) Enterprise and Entrepreneurial Management students were invited to work as consultants, advising Virgin Money on a new product to be launched later this year. The project was linked into the second-year module ’Being Enterprising’, and the students again presented their ideas in the Virgin Money boardroom.

Rather than working on a potential product idea, this time the students were actually advising Virgin Money on a ‘live’ new product launch. The product is top secret and each student, all the lecturing staff and the entrepreneurs from the ‘entrepreneur in residence’ network brought in to advise the students had to sign a non-disclosure form.

Virgin Money was enormously impressed by the high standard of the students’ presentations. David Buxton, Managing Director of Virgin Money Cards and Loans, commended them at the conclusion of the presentations by saying,

"I have sat through many presentations by businesses pitching to us in this boardroom that have been nowhere near as professional as yours. For second-year students, the standard is remarkable, and you should all be very proud of yourselves."

Professor Lester Lloyd-Reason, Pathway Leader for the BA (Hons) Enterprise and Entrepreneurial Management, commented,

"The fact that Virgin Money came back to us for a second time and asked our students to work on an actual new product launch represents a fantastic vote of confidence both in the pathway and in the students themselves."

For more information, please contact Lester Lloyd-Reason at

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