Dr Nektarios Tzempelikos

Senior Lecturer

Faculty:Lord Ashcroft International Business School

Department:Marketing, Enterprise and Tourism

Location: Cambridge

Areas of Expertise: Business, management and leadership , Marketing

Nektarios Tzempelikos is a senior lecturer in Marketing and research fellow at the Lord Ashcroft International Business School. He received his PhD in Marketing in 2011 from the Athens University of Economics & Business (Greece).

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nektarios.tzempelikos@anglia.ac.uk
Nektarios has profiles on ResearchGate and Google Scholar

Background

Nektarios Tzempelikos is senior Lecturer in Marketing in the Department of Marketing, Enterprise and Tourism and research fellow at the Lord Ashcroft International Business School, Anglia Ruskin University. He received his PhD in 2011 from the Athens University of Economics & Business (Greece).

Nektarios' primary research interest involves business to business marketing. His research has been published in Industrial Marketing Management (3* ABS, Impact Factor: 3.166), Journal of Business & Industrial Marketing (2* ABS, Impact Factor: 1.371), Journal of Business to Business Marketing (2* ABS, Impact Factor: 1.312) and Journal of Strategic Marketing (2* ABS), among others. He has also presented his work at numerous academic conferences and served as a reviewer for several journals. He currently serves as a member of the editorial board of the Industrial Marketing Management, Journal of Business to Business Marketing and Journal of Business & Industrial Marketing.

Nektarios also has experience in consulting and research projects for various public and private organisations and has also attracted funding through winning research awards. He is also Senior Fellow of the Higher Education Academy. In 2016, he received the outstanding reviewer status award from the Industrial Marketing Management (Elsevier).

Research interests

  • Business to Business Marketing
  • Relationship Marketing
  • Sales Management/ Key Account Management
  • Customer Value in Business to Business Marketing
  • Managerial Relevance of Marketing Research
  • Customer Satisfaction/ Loyalty

Areas of research supervision

  • Relationship Marketing in Business to Business Markets
  • Sales Management/ Key Account Management
  • Customer Value in Business to Business Marketing
  • Managerial Relevance of Marketing Research

Teaching

  • Teaching experience in the areas of Marketing Management, Business to Business Marketing, Strategic Marketing, and Marketing Research, among others.
  • Module leadership at Undergraduate and Postgraduate level
  • Experience in Business Simulation Games
  • PhD supervision experience
  • Participation in the UG review process

Qualifications

  • Postgraduate certificate in education (PGCE) (Higher Education)
  • Doctoral Thesis (PhD) in Marketing, Athens University of Economic and Business
  • Master of Science (MSc) in Marketing and Communication with new technologies (specialization in Marketing), Athens University of Economic & Business
  • Bachelor (BSc) in Marketing and Communication (specialization in Marketing), Athens University of Economic & Business

Memberships, editorial boards

  • Senior Fellow of the Higher Education Academy (SFHEA)

  • Guest co-editor at Industrial Marketing Management - Special Issue on Relational Key Account Management (Vol.43 No.7, pp. 1109-1268, Oct 2014) (3* ABS, Impact Factor: 3.166)

  • Member of the Editorial Review Board of the Industrial Marketing Management (3*ABS, impact factor: 1.820), Journal of Business & Industrial Marketing (2* ABS, Impact Factor: 1.371) and the Journal of Business to Business Marketing (2*ABS, Impact Factor: 1.312)

  • Awarded the outstanding reviewer status from the Industrial Marketing Management (3* ABS, Impact Factor: 3.166)

  • Reviewer at the Industrial Marketing Management (3* ABS, Impact Factor: 3.166), Journal of Business & Industrial Marketing (2* ABS, Impact Factor: 1.371), Journal of Business to Business Marketing (2* ABS, Impact Factor: 1.312), Journal of Marketing Management (2* ABS) and Palgrave Publications reviewing book proposals

  • Member of the organisation and Scientific Committee of the Academy of Marketing B2B Special Interest Group upcoming conference, to be held in Bournemouth, 6 Oct 2017

  • Member of the organisation and Scientific Committee of the Academy of Marketing B2B Special Interest Group colloquium, Paris, France, 23-24 June 2016

  • Member of the organisation and Scientific Committee of the 13th Annual International Conference on Marketing, Athens, Greece, June-July 2015

Research grants, consultancy, knowledge exchange

Experience in consulting and fundraising, which attests to the ability to draw research funding. Since 2006 many research projects have been award and completed, either under the capacity of Principal Investigator or as member of the Investigation Team. The following index presents a list of such projects.

2017: 'Applied Business' Innovation Bridge business support programme (Knowledge Transfer Project) - consulting services to the firm

2016: Silver Economy Accelerating Strategies 2 Grow Project. Co-investigator with focus on quantitative data analysis and marketing research (awarded). The project is part-financed by the European Regional Development Fund. Budget: €3,277,471.02

2015: British Academy – BA/Leverhulme Small Research Grants - SRG 2015-16 Round, Improving Relevance in Marketing Research (not awarded)

2014: Economic and Social Research Council (ESRC) – Research Seminars Competition, Meeting the Challenge for Global Brand Management in the B2B Industries (not awarded - went to the 2nd stage of review process)

2014: Economic and Social Research Council (ESRC) – Open call, Building SMEs Export Performance in the B2B & B2G Contexts. Project "GLO.B.E” (not awarded)

2009: Hellenic Migration Policy Institute (IMEPO), “Study of the integration of 2nd wave of immigrants in the work labor”

2008: Athens University of Economics & Business, Development of Marketing and Communication, "Study of the factors influencing preferred tourist destinations in Greece".

2007: Observatory for the Greek Information Society, “Study of the level of information technology (IT) skills adoption on the public sector” (eGovernment).

2006: Gergeris, S.A. “Study of the distribution intermediates’ buying behavior on the bottled water industry”.

2006: Apivita, “Study of consumer’s behavior on natural-based cosmetics”.

2005: Public Power Corporation S.A. “Study of employee’s satisfaction with the organization’s educational programs”

Selected recent publications

Lichtenthal, D., Tzempelikos, N., and Tellefsen, T. 2017. Organisational marketing at the cross roads: Journal positioning meta-issues and a tribute to Peter J. La Placa-Second Editor in Chief of Industrial Marketing Management, Industrial Marketing Management. Forthcoming. (3* ABS, Impact Factor: 3.166).

Tzempelikos, N. 2017. Shifting from bad practices to good practices in research. Journal of Business to Business Marketing, Vol. 24 No. 1, pp. 75-78, published online: 10 Mar 2017. doi: 10.1080/1051712X.2016.1275834. (2* ABS, Impact Factor: 1.371).

Tzempelikos, N., and Gounaris, S., 2015. Linking key account management practices to performance outcomes. Industrial Marketing Management, 45, February, pp.22-34. doi:10.1016/j.indmarman.2015.02.018 (3*ABS, Impact Factor: 1.820).

Tzempelikos, N., 2015. Top management commitment and involvement and their link to key account management effectiveness. Journal of Business & Industrial Marketing, 30(1), pp.32-44. doi: http://dx.doi.org/10.1108/JBIM-12-2012-0238 (2*ABS, Impact Factor: 0.750).

Gounaris, S. and Tzempelikos, N., 2014. Relational Key Account Management: Building Key Account Management Effectiveness through Structural Reformations and Relationship Management Skills. Industrial Marketing Management, 43(7), pp.1110-1123. doi:10.1016/j.indmarman.2014.06.001 (3*ABS, Impact Factor: 1.820)

Brennan, R., Tzempelikos, N., and Wilson, J., 2014. Improving relevance in B2B research: Analysis and recommendations. Journal of Business & Industrial Marketing, 29(7/8), pp.601-609. doi: http://dx.doi.org/10.1108/JBIM-09-2013-0201 (2*ABS, Impact Factor: 0.750).

Gounaris, S. and Tzempelikos, N., 2013. Key Account Management Orientation and its Implications – A Conceptual and Empirical Examination. Journal of Business-to-Business Marketing, 20(1), pp.33-55. doi: 10.1080/1051712X.2012.690173  (2*ABS, Impact Factor: 0.577).

Tzempelikos, N. and Gounaris, S., 2013. Approaching Key Account Management from a Long Term Perspective. Journal of Strategic Marketing, 21(2), pp.179-198. doi: 10.1080/0965254X.2012.752399 (2*ABS)

Gounaris, S and Tzempelikos, N., 2013. Organizational Structure, Key Account Management Orientation and Performance Outcomes. The IMP Journal, 7(2), pp.129-139.

Recent presentations and conferences

Gounaris, S., Tzempelikos, N., and McDermott, M. 2014. Implementing key account management: Key dimensions and outcomes, 43th European Marketing Academy Conference (EMAC), Valencia, Spain, June 3-6

Tzempelikos, N. and Gounaris, S. 2013. Implementing key account management: Key dimensions and outcomes, Industrial Marketing and Sales Management Symposium & Special Issue in Industrial Marketing Management. From Strategy Frameworks to Value-in-use: Implementing Strategies and Theories of B2B Marketing and Sales Management, Helsinki, Finland, November 7-7.

Tzempelikos, N. and Gounaris, S. 2013. The role of top management in key account management effectiveness – An empirical study. 42th European Marketing Academy Conference (EMAC), Istanbul, Turkey, June 4-7.

Tzempelikos, N. 2013. Assessing Customer Value in Key Account Management Relationships, 11th Annual International Conference on Marketing, Athens, Greece, July 1-4.

Tzempelikos, N. and Gounaris, S. 2012. Conceptualization and Empirical Validation of Key Account Management Orientation. 41th European Marketing Academy Conference (EMAC), Lisbon, Portugal, May 22-25.

Media experience

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Jess Pike and Tzempelikos, N. 2017. Everything you need to know about net promoter score (NPS) - including alternatives, B2B Marketing, feature published online on 5 May 2017, (https://www.b2bmarketing.net/en-gb/resources/features/everything-you-need-know-about-net-promoter-score-nps-including-alternatives)

Tzempelikos, N. 2014. How do we bridge the gap between academics and business, Research Highlights, Vol 2 (Autumn), pp. 6-7

Gounaris, S. and Tzempelikos, N. 2008. Key Account Management, Sales Management, Vol. 2 (April/May), pp. 48-54 (in Greek).