Katie Louise Leggett

Lecturer in Marketing

Faculty:Lord Ashcroft International Business School

Department:Marketing, Enterprise and Tourism

Location: Cambridge

Areas of Expertise: Business, management and leadership , Marketing

Katie is a lecturer in Marketing. She specialises in cause-related marketing and marketing communications.

Background

Katie is currently finalising her PhD in Marketing at Anglia Ruskin University where she has been a marketing lecturer for 3 years. She is module leader for marketing communications (level 4) for both the face-to-face and distance deliveries.

Research interests

  • Cause-related marketing
  • Marketing communications
  • Social marketing
  • Branding
  • Social Media Marketing
  • Generation Z

Areas of research supervision

  • Social Media Marketing
  • Marketing communications
  • Millennials (Generation Y) and Generation Z

Teaching

  • Module leader of Marketing Communications (level 4)
  • Tutor of Principles of Marketing (level 4), Business to Business marketing (level 5) and Business Research Methods (level 5)
  • Supervision of UGMP and PGMP

Qualifications

  • Currently undertaking: PhD in Marketing, Anglia Ruskin University
  • PGCE Education, Anglia Ruskin University
  • MA (Hons) Marketing and Innovation, Anglia Ruskin University
  • BSc (Hons) Product Design and Technology, Loughborough University

Memberships, editorial boards

  • AFHEA, (FHEA pending)