Department:Marketing, Enterprise and Tourism
Elisa Alt is a Senior Lecturer in Strategy and Planning, and MBA Course Leader at the Lord Ashcroft International Business School, Anglia Ruskin University. She is module leader for the level 7 Strategic Management (MOD004675) and MBA Postgraduate Major Project (MOD004448).
Elisa received her PhD and Postgraduate Diploma (DEA) in Management from the University of Seville (Spain). As a PhD student, she held visiting researcher positions at the Doughty Centre for Corporate Responsibility, Cranfield University (UK), and at Fundação Dom Cabral (Brazil). From February-May 2014, she was a Visiting Scholar at the Entrepreneurship and Innovation group of D'Amore McKim School of Business, Northeastern University (Boston, MA).
Prior to starting her academic career, Elisa worked as copywriter and creativity department director in small advertising agencies in Brazil. She managed multiple projects and contributed to the creative development of communication concepts, advertising campaigns, as well as marketing planning.
Elisa’s research looks at how individuals can enable value creation that meets societal needs, from both start-ups and established organisations. Her work takes place at the intersection of three academic domains: corporate strategy, social responsibility, and entrepreneurship. She focuses on the role of individuals in shaping strategy and innovation, and in enabling a superior form of social responsibility that goes beyond the minimisation or neutralisation of harm. Elisa is particularly interested in understanding how the actions of social intrapreneurs function as bottom-up mechanisms of corporate social innovation, which may ultimately translate into positive changes in social welfare.
How can managers best understand their business environment? How can organisations create value for their stakeholders? These are some of the strategic management questions that Elisa explores in the classroom. Through a combination of case studies and experiential exercises, Elisa aims at enriching the student experience and empowering change agents.
Alt, E., & Spitzeck, H. Improving environmental performance through unit-level organizational citizenship behaviors for the environment: A capability perspective. Journal of Environmental Management, 182(1): 48–58. DOI: 10.1016/j.jenvman.2016.07.034
Alt, E., & Craig, J. 2016. Selling issues with solutions: Igniting social intrapreneurship in for-profit organisations. Journal of Management Studies, 53(5): 794-820. DOI:10.1111/joms.12200.
Alt, E., & Craig, J. 2015. Enacting social and commercial logics in issue selling. In J. Humphreys (Ed.), Academy of Management Best Paper Proceedings, Vancouver, CA: Academy of Management; doi:10.5465/AMBPP.2015.260.
Alt, E., Díez-de-Castro, E. P., and Lloréns-Montes, F. J. 2015. Linking employee stakeholders to environmental performance: The role of proactive environmental strategies and shared vision. Journal of Business Ethics, 128(1): 167–181. DOI 10.1007/s10551-014-2095-x.
Spitzeck, H. and Alt, E. (2014). Intraempreendedores sociais: Como empresas podem impulsionar seu potencial. [Social intrapreneurs: How companies can foster their potential] In: Arruda, C., and Carvalho, F. (Eds.). Inovações ambientais: Políticas públicas, tecnologias e oportunidades de negócios [Environmental innovations: Public policies, technologies, and business opportunities]: 205-230. Rio de Janeiro: Elsevier. [In Portuguese].
Bernard, M., Spitzeck, H., Árabe, M., Alt, E., Grassi, M. R., & Sant’Anna, A. S. (2014). Liderança sustentável além do líder [Sustainable leadership beyond the leader]. Fundação Dom Cabral.
Grayson, D., Spitzeck, H., Alt, E., and McLaren, M. (2013). Creating sustainable businesses through social intrapreneurism. Cranfield School of Management.
Spitzeck, H., Hansen, E. G., and Alt, E. (2011). Impactos do engajamento das empresas com seus stakeholders [Impacts of companies’ engagement with stakeholders]. Dom, 15: 28–33 [FDC Executive Education magazine – In Portuguese].
Alt, E., and Spitzeck, H. (2013). Social Intrapreneurship at Natura. Cranfield School of Management. Finalist at AESE Case Writing Competition [Available from the Case Centre and the Emerald Emerging Markets Case Studies Collection].
Alt, E., & Craig, J. 2015. Enacting social and commercial logics in issue selling. Paper presented at the Academy of Management Annual Meeting, Vancouver, Canada.
Alt, E. [author only], & Craig, J. 2014. Selling social issues in for-profit organizations. Paper presented at the Annual Social Entrepreneurship Conference, Boston, USA.
Alt, E., Díez-de-Castro, E. P., and Lloréns-Montes, F. J. (2014). Employees and environmental performance: The role of environmental strategies and shared vision. Paper presented at the Academy of Management Annual Meeting, Philadelphia, USA.
Alt, E., and Craig, J. (2014). Explaining social intrapreneurship: The role of issue framing, institutional logics, and resource mobilization. Paper presented at the Sustainability, Ethics, and Entrepreneurship Conference, Denver, USA.
Alt, E., and Spitzeck, H. (2013). Organizational citizenship behaviors and environmental performance. Paper presented at the Academy of Management Annual Meeting, Lake Buena Vista, USA.
Alt, E., and Spitzeck, H. (2012). How can organizations leverage the potential of social intrapreneurs? Paper presented at the oikos Young Scholars Entrepreneurship Academy, Filzbach, Switzerland.
Alt, E., and Spitzeck, H. (2011). Perceived organizational citizenship behaviors directed toward the environment: The relationship with environmental performance. Paper presented at the PhD Sustainability Academy (Alliance for Research on Corporate Sustainability), Richard Ivey School of Business, The University of Western Ontario, London, Canada.
Spitzeck, H., and Alt, E. (2011). Explaining social intrapreneurship: The impact of the organizational environment. Paper presented at the European Business Ethics Network (EBEN) Annual Conference, Antwerp, Belgium.
Alt, E., Díez-de-Castro, E. P., and Lloréns-Montes, F. J. (2011). The impact of stakeholders’ influence strategies on environmental performance: A moderated mediation model. Paper presented at the Corporate Responsibility Research Conference, Leeds, UK.
Alt, E., Díez-de-Castro, E. P., and Lloréns-Montes, F. J. (2009). Environmental practices and environmental and financial performance: Exploring the moderating effects of internal and external forces. Paper presented at the European Academy of Business in Society (EABIS) PhD Conference, Barcelona, Spain.