Cheryl Greyson

Senior Lecturer and Course Leader

Faculty:Lord Ashcroft International Business School

Department:Marketing, Enterprise and Tourism

Location: Cambridge

Areas of Expertise: Business, management and leadership , Marketing

Cheryl Greyson is a Senior Lecturer in Marketing, specialising in digital marketing and marketing research with research interests in children, branding and digital.
Twitter: @chezzzag


After working in media research for IPC, The Economist and Forbes in global marketing roles, Cheryl began teaching professional marketing qualifications to senior managers of blue chip companies in London and virtually in Africa. She managed and trained teams of tutors, bringing in a major syllabus change and introducing SEN support for dyslexic students.

With over 20 years' marketing experience, Cheryl has also run her own marketing consultancy for 9+ years specialising in delivering marketing and digital consultancy, corporate training and multi-stage qualitative, quantitative and observation research to SMEs. She is a Chartered Marketer, an Examiner for the MRS Advanced Certificate in Market & Social Research and a member of the CIM East of Anglia Regional Board.

Research interests

  • The Development of Digital Brand Preferences and Relationships in Primary School Children (PhD Candidate)
  • Digital Marketing
  • Social Media
  • Branding
  • Marketing Research Methodologies

Areas of research supervision

  • Digital Marketing
  • Branding
  • Children's Research
  • Marketing Communications
  • Media Marketing
  • Research Methods


Predominantly teaching at postgraduate level, Cheryl focuses on her main specialist areas of digital marketing and marketing research as well as general marketing courses. She has a specialist interest and experience in tutoring dyslexic students, using student-centered learning techniques, incorporating social media for learning into classwork and assessments, designing engaging classroom resources and incorporating real-life marketing examples and practice into all of her teaching. 

Currently, Cheryl is Acting Course Leader for the MBA as well as Module Leader for Digital Marketing Communications, Marketing Strategy Simulation, the Postgraduate Major Project and Marketing Research.


  • CIM Certificate in Marketing
  • CIM Advanced Certificate in Marketing
  • CIM Postgraduate Diploma in Marketing
  • Masters in Marketing (Merit), London Metropolitan University
  • PGCE in Lifelong Learning (Grade 1 Outstanding), University of Greenwich
  • Chartered Marketer, Chartered Institute of Marketing
  • PhD (Business): 2018 expected

Memberships, editorial boards

  • MCIM (Chartered Institute of Marketing)
  • MMRS (The Market Research Society)
  • SFHEA (Higher Education Academy)