12 March 2016, 18:00 - 20:00
The Guildhall, Market Square, Cambridge CB2 3QJ
Where do our eyes glance when choosing beer? Have a go at wearing a pair of eye tracking glasses and make a beer selection from a mock-up of a supermarket shelf. Researchers will track your eye movements during the choice process, record this and play it back to you. Where did you look? For how long? How is this related to the chosen beer? Suitable for adults. Facilitated by Timothy Froggett, Lord Ashcroft International Business School, Anglia Ruskin University
This event is suitable for adults.
For more information please visit Cambridge Science Festival