Cambridge Festival of Ideas - Why shopping on the internet is not always a pleasant experience

28 October 2017, 15:00 - 16:00
Cambridge campus

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Consumer psychologist Dr Cathrine Jansson-Boyd will be talking about what factors that can play an important role in whether consumers have a satisfactory online shopping experience.

Catherine's talk will use psychology to explain why different types of influences such as aesthetically pleasing visual design and consumers need for touch has a role to play in consumer enjoyment.

This event is part of Cambridge Festival of Ideas.

Event Details

28 October 2017, 15:00 - 16:00
Cambridge campus

Visit Cambridge Festival of Ideas or call 01223 766766 (lines open 11am-3pm Monday-Friday)