Cambridge Festival of Ideas - Are We All Thin Enough Yet? Busting the Myth That Beauty Ideals are ‘Natural’

28 October 2017, 16:30 - 17:30
Cambridge campus

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'Advertisers often claim that beauty ideals, particularly the thin ideal for women, are 'natural' – that such ideals have remained constant across time and culture. In this talk, Prof Viren Swami, looks back at history, showing how beauty ideals have changed over time and how they continue to differ across cultures. Far from being natural, he will suggest that beauty ideals serve a purpose: shifting attention away from women’s real competencies on to superficial aspects associated with appearance, thereby blunting any movement toward gender equality.

Event is part of Cambridge Festival of Ideas.

Event Details

28 October 2017, 16:30 - 17:30
Cambridge campus

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