Attraction explained: the science of how we form relationships

15 March 2019, 19:30 - 21:00
Chelmsford campus

Science Festival Chelmsford 2019 logo

Presented by Prof Viren Swami

Can science explain how we form relationships? This talk looks at how factors such as geography, appearance, personality, and similarity affect who we fall for and why.

When it comes to relationships, there is no shortage of advice from self-help ‘experts’, pick-up artists, and glossy magazines. However, modern-day myths of attraction often have no basis in fact or – worse – are rooted in little more than misogyny.

In this talk, Prof Swami, one of the world’s leading experts in the psychology of romantic attraction, debunks these myths and draws on cutting-edge research to provide a ground breaking and evidence-based account of relationship formation. He will present a very simple idea: that there are no ‘laws of attraction’, no foolproof methods or strategies for getting someone to date you. But this isn’t to say that there’s nothing to be gained from studying attraction.

Based on science rather than self-help clichés, Prof Swami looks at how factors such as geography, appearance, personality, and similarity affect who we fall for and why.

Prof Swami is Professor of Social Psychology and Director of the Centre for Psychological Research at Perdana University. His research is focused on body image and human appearance and, separately, the psychology of conspiracy theories. He is the author of over two hundred academic papers and three books, including Attraction Explained and The Psychology of Physical Attraction.

Event Details

When:
15 March 2019, 19:30 - 21:00
Location:
Chelmsford campus
Cost:
FREE
Booking:
To book your FREE tickets visit Eventbrite or call 01245 684715