Insights: Brand, Advertising and Society research consultancy has been set up by our expert Dr Magdalena Zawisza. Whether you're an established business, government body or charity you are likely to come across similar questions:
Insights: Brand, Advertising and Society research consultancy uses innovative research techniques and offers a range of tailor-made approaches that meet a variety of needs. Here are some examples of our expertise:
The Insights: Brand, Advertising and Society research consultancy service comes with a wide variety of expertise useful in solving real market-based problems. It offers vast academic and statistical knowledge combined with unique experience in consumer and social psychology, advertising, persuasive communication and brand image management. It guarantees professional analysis of your needs and tailored solutions.
Our consumer expert, Dr Magdalena Zawisza is a Senior Lecturer in consumer psychology and specialises in social (including gender) issues surrounding advertising, brand image and consumer behaviour in national and global contexts. She investigates implicit and explicit stereotyping, attitudes and prejudice - including changes of (gender) attitudes and stereotypes over time and across cultures.
She has over ten years experience in consumer psychology and is co-editor of The Routledge International Handbook of Consumer Psychology, an editor of MediaMatters Facebook page and a Course Leader for our MSc Consumer Psychology.
Her research is highly relevant to advertisers, marketers, private and government bodies as well as charitable organisations concerned with diversity and equality.
She has worked with a number of high profile clients including Unilever, Essex Police, The Conversation, and the Cambridge Festival of Ideas. Her work is published in recognised peer-reviewed journals and in the media including BBC News Online, The Independent and Newsweek.
If you're an organisation looking to develop a new product or service, then one of our knowledge exchange programmes may be able to provide you with some assistance. You can find out more about each programme and how you might benefit by following the relevant links below:
Call our Business Services team on +44 (0)1223 695878, or email firstname.lastname@example.org.