CONNECTIVITY: REACTOR announces 'tech for good' partnership with Cambridge Wireless and unveils Big Gamification Challenge 2019

Published: 3 August 2018 at 12:15

Reactor and Cambridge Wireless colleagues at the Big Gamification Challenge theme announcement

Unveiling Connectivity as the theme for the Big Gamification Challenge 2019, REACTOR officially launched the Challenge for 2019 at the annual Showcase event in June and announced a new partnership for the coming year – with Cambridge Wireless (CW).

CW is passionate about strengthening the UK technology community, through the development of strong inter-organisational networks, the delivery of events that enable individuals to share expert knowledge with their peers and facilitating business growth across all corners of the industry. Encouraging and equipping entrepreneurs to develop tech-based concepts that will improve experiences, raise living standards and enhance the world is an ambition that CW shares with REACTOR, and so combining CW’s well-established relationships with technology leaders and REACTOR’s reach into the next generation of technology talent makes perfect sense.

CW’s Chief Commercial Officer, Abhi Naha, gave the keynote talk at the annual Showcase event, which took place at The Junction, Cambridge.  He explained that the CW team is looking forward to seeing “what positive disruption the upcoming cohort of Big Gamification Challenge contestants produces”. Having co-designed an adaptive, sensory smartphone for an ageing population of one billion+, and co-designing and testing a multi lingual education, employment and healthcare voice based platform for blind women in India, he described the impact he has seen of tech when used for good. Encouraging the SMEs and start-ups in the audience that “further significant, positive disruption is completely within reach,” he continued: “I can’t wait to see what local SMEs and start-ups produce, with the support of CW and REACTOR, in the coming year.”

Unveiling the Connectivity  theme for the Big Gamification Challenge 2019, at the Showcase event, Jan Storgårds, REACTOR Project Director, Anglia Ruskin University, spoke about how connectivity plays a fundamental role in driving progress – whether in creating and sharing big data to inform systems, or in the sharing of knowledge and resources. Connectivity is not simply defined, but SMEs and start-ups will be tasked with using systems thinking; working together for shared purposes; and sharing responsibility for driving progress. Everything on the planet is interconnected – people, machines, nature, built environments, other species, even androids – and REACTOR wants to inspire the local creative and tech clusters to crowdsource ideas, interests, challenges, and solutions for the benefit of us all.