Big Gamification Challenge

What is the Big Gamification Challenge?

An exciting part of the REACTOR initiative is the annual Big Gamification Challenge. Each year the challenge requires participants to focus on solving a problem within a particular sector, or on enhancing and improving experiences, by harnessing the power of applied games.

SMEs can use any technologies they think are relevant to their concept. However, REACTOR requires the SMEs to add value by using and demonstrating the use of games technologies, creative digital methodologies, and knowledge exchange between participating companies.

REACTOR provides participants with a range of innovation support, through its growing community of experts, innovators, enablers and mentors.

Participants are also able to access funding from the European Regional Development Fund (ERDF) – which co-funds the REACTOR project with Anglia Ruskin University, to help take initial concepts all the way through to being ready to launch.

Support includes: advice from some of the best games makers and sector specialists; small match funded grants; and use of the REACTOR incubator space.

Key benefits for participating SMEs are:

  1. access to possible customers
  2. access to funding opportunities including REACTOR grants
  3. access to world–class academics and industry professionals 
  4. access to relevant business networks
  5. feedback from experts and users 

Rise to the Challenge

The 2018 theme for the Big Gamification Challenge is Immersive Environments | A series of smart city challenges. SMEs are invited to consider how cities can be more user and customer friendly, providing immersive, seamless access to services.


Join us

If you would like more information about the challenge, drop us an email to discuss - we are happy to talk it through with you. The application process is a simple 3 steps:

Step 1

Expression of interest: Email the REACTOR team to express your interest in the challenge along with a completed eligibility form.

Step 2

Application form: If your business is eligible, the REACTOR team will send you a short application form requesting an outline of your concept.

Step 3

Make an appointment to visit the REACTOR team at our new Incubator Space in Cambridge, or at one of our events, for assistance in developing your concept.


Big Gamification Challenge 2018 entry closes

Friday 23 February 2018

Get your application in before the 12 noon deadline!

Our REACTOR events are designed to assist you in the development of your concepts for the Big Gamification Challenge, from concept development, pitching to industry and peers, and showcasing your proof of concept.