Big Gamification Challenge

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Big Gamification Challenge 2017

An exciting part of the new REACTOR initiative is the annual Big Gamification Challenge. Each year the challenge will require participants to focus on solving a problem within a particular sector, or on enhancing and improving experiences, by harnessing the power of applied games.

The 2018 theme for the Big Gamification Challenge is Immersive Environments | A series of smart city challenges. SMEs are invited to consider how cities can be more user and customer friendly, providing immersive, seamless access to services.

SMEs can use any technologies they think are relevant to their concept. However, REACTOR requires the SMEs to add value by using and demonstrating the use of games technologies, creative digital methodologies, and knowledge exchange between participating companies.

REACTOR provides participants with a range of innovation support, through its growing community of experts, innovators, enablers and mentors.

Participants are also able to access funding from the European Regional Development Fund (ERDF) – which co-funds the REACTOR project with Anglia Ruskin University, to help take initial concepts all the way through to being ready to launch.

Support includes: advice from some of the best games makers and sector specialists; small match funded grants; and use of the REACTOR games publishing house.

Key benefits for participating SMEs are:

  1. access to possible customers
  2. access to funding opportunities including REACTOR grants
  3. access to world–class academics and industry professionals 
  4. access to relevant business networks
  5. feedback from experts and users 
  6. product development support and expert knowledge from REACTOR.


Wednesday 8 November 2017

Big Gamification Challenge Introductory Seminar 

Holiday Inn, Peterborough, 1.30-4.30pm
Come along and hear more about the 2018 challenge, and network with other similarly minded individuals as well as expert developers and representatives from the smart cities sector. 

Tuesday 21 and Wednesday 22 November 2017

Concept Development Workshop

Great Northern Hotel, Peterborough, 9am-5pm (both days)
We will support teams to work up concepts from ideas submitted in response to the Big Gamification Challenge 2018. The workshop is an opportunity to get intensive advice direct from games producers and developers, which will enable businesses to improve their concepts, pitch more successfully, and launch more effectively.

Thursday 25 January 2018

Big Gamification Challenge entry closes

Get your application in before the 12 noon deadline!


Big Games Pitch

All challenge participants are invited to attend the Big Gamification Pitch, with the 10 best ideas being presented. Representatives from the sector, gaming experts, and potential users will question, challenge and provide advice on how each concept might be improved, delivered or financed.

How to apply in three simple steps

Stage 1

Expression of interest: Email the REACTOR team to express your interest in the challenge along with a completed eligibility form.  If you’re not sure about getting involved drop us an email to discuss, we are happy to talk it through with interested parties.

Stage 2

Application form: If your business is eligible, the REACTOR team will send you a short application form requesting an outline of your concept.

Stage 3

Introductory seminar: Attend the introductory seminar free of charge on Wednesday 8 November. Registration will open soon.