REACTOR: Business Showcase 2018

19 June 2018, 12:00 - 19:00
Cambridge Junction, Clifton Way, Cambridge CB1 7GX

A speaker at a podium with a presentation behind him at REACTOR Big Gamification Challenge Seminar

REACTOR would like to invite SMEs and start-up companies in the Cambridge and Peterborough region that have great concepts to showcase them to sector representatives and users. This is part of the support towards business concepts developed in response to the Big Gamification Challenge 2018 | a series of Smart Cities Challenges.

Our annual Business Showcase is a celebratory afternoon, exploring how local SME businesses working with REACTOR are creating innovative products and services that exemplify how gamification can be used to enhance relationships.

The afternoon will also feature the launch of our Big Gamification Challenge for 2019.

Join us to find out how the power of games can help you connect with your environment, your town and those your live and work with.


  • 2pm: Doors open and the Showcase starts
  • 3-3.15pm: Welcome and introduction from REACTOR team
  • 3.15-3.45pm: A review of the 2017/18 Challenge: Immersive environments | a series of smart city challenges, including a demonstration of indoor air quality application. A project by: Anglia Ruskin University, Smart Cambridge, Cambridge Cleantech, Dovetailed, Iotic Labs, and REACTOR
  • 3.45-4.45pm: Showcase of start-ups working with REACTOR
  • 4.45-5.10pm: Big Gamification Challenge 2018/19 Announcement and keynote talk by Abhi Naha, Chief Commercial Officer, Cambridge Wireless
    Abhi was the CEO and Founder of Zone V, a Cambridge start-up backed by Qualcomm and ARM. It focused on empowering people with aging eyes, and the visually impaired, through inclusively designed smartphones. Abhi held senior management roles at Powermat and Silicon Valley mobile touchscreen technology provider, Synaptics, as well as advisory roles for Goldman Sachs and Silver Lake in the area of mobile user interface technologies. He's a mentor to the CEO and Founder of GiveVision, the eyewear part of Wayra (Telefonica); Binti International, which empowers young women through menstrual hygiene; and Smartbell, an Agri-Tech animal welfare IoT start-up from Cambridge Judge Business School. Abhi is also the co-author of Essentials of Mobile Handset Design, published by Cambridge University Press. He's passionate about technology that helps society.
  • 6pm: Showcase closes


REACTOR harnesses the power of games, and helps SMEs to grow by engaging customers with gamified products.

For more information about REACTOR, visit or email

Event Details

19 June 2018, 12:00 - 19:00
Cambridge Junction, Clifton Way, Cambridge CB1 7GX

Book online via Eventbrite