7 February 2018, 14:00 - 17:00
Course leaders are best-placed to ensure that the information used to promote their course is up-to-date and that the distinctive and attractive aspects of their course are reflected in the materials used by the marketing Team. Close liaison between course leaders and the marketing team is therefore an important element in the success of any course.
As part of the workshop, key marketing staff will work with course leaders to explore and refine the 'elevator pitch' for their course (i.e. capturing the distinctive features of their course). The workshop will also explore the importance of the CMA and the compliance implications – for example, how minor and major changes are communicated to current and potential students.