Media Studies BA (Hons)

Full-time undergraduate (3 years)


September 2017


This course will give you a comprehensive knowledge of the history of the media, as well as cutting-edge theory. You’ll investigate media institutions, relationships between media, power and economics, social and digital media, alternative media and contemporary television, learn digital publishing and creative coding.

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Full description

of students find our BA Media Studies course intellectually stimulating

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Our previous students have gone on to careers in broadcasting, public relations, film, video or television production, media consultancy, journalism, and advertising, but this course will also prepare you for other professions that require an understanding of the media, such as web design, publishing, and human resources. 

You might enjoy your degree so much that you decide to take a Masters course, like our MA Film and Television Production.

Modules & assessment

Year one, core modules

  • Media, Culture and Society
    This module will give you an overview of approaches to the media, including theories of the media and the broader issues and questions that have traditionally concerned media theorists. You'll be introduced to all aspects of the media, including structures and organisations, production processes, contents, and audiences. You'll critically discuss and evaluate theories of the media, along with the different perspectives, including organisational theories of media production, sociological and psychological approaches to media contents and reception, and the challenges posed by the new media.
  • Introduction to Radio
    You'll consider the relationship between theory and practice in radio production by studying a wide range of radio programmes and discussing the different requirements of commercial radio stations and public broadcasting. You’ll learn the basic elements of radio production, writing, presentation, journalism and technical expertise in recording and editing your material, and become more aware of the differences between writing for radio and writing for press, film or television. You'll look at the arts of interviewing, researching and scriptwriting, along with news and current affairs programming, by adapting print journalism for radio, preparing scripts, recording and editing a short current affairs dispatch and radio programme for a named target audience using music, vox pops, interview clips and sound effects as appropriate. You'll also produce a range of individual radio items to be compiled into a 15 minute magazine programme, the latter involving group work in the selection and editing together of items.
  • Introduction to Video 1
    Through a series of briefs and exercises that investigate the principles of filmic conventions, this module will introduce you to the language of film and video from the point of view of a practitioner. The projects will encompass the investigation of principles such as: composition and lighting, shot/reverse-shot sequences, matching on action and the rhythmic editing of picture and sound. The aim is not necessarily for you to perfect conventions, rather to experiment and gain an understanding of how they work. No prior technical experience of film and video is required - you'll receive inductions into camera operation, sound recording and editing. Your work will be regularly screened in a critical forum, allowing you to gain invaluable feedback from your peers and tutors.
  • Analysing Language and Image
    This module will introduce you to some of the main terms, methodologies and concepts employed in analysing media texts interrogating communication through word and image. You'll explore language and visual imagery as systems of signs that signify meanings that may be said to be context-specific and/or culturally and ideologically motivated. In addressing language, you'll explore the work of Saussure and the extent to which his structural linguistics laid foundations for notions such as the death of the author/subject, the instability of meaning and the problems attaching to claims of truth and knowledge, extending Saussure's semiotic method to address visual imagery. By studying the ways meaning is constructed, transmitted and received through still and moving images, you'll learn how responses and judgements are shaped by the organisation of events on the screen and in the frame. Through analyses of selected texts, you'll engage with issues such as representation, realism and ideology. Modes of textual analysis you'll look at include semiotics, narrative analysis and discourse analysis, with examples drawn from a variety of media including newspapers, magazines, art, film and television. You'll develop a vocabulary when considering and discussing meaning and form that will give you a useful theoretical foundation for later stages of study in media.
  • Media and Technology
    On this module you'll address the issues of technology and communication, exploring how the introduction of new communication technologies transforms notions of space, place and time. You'll discuss critically a variety of theoretical positions concerned with how we evaluate the role of technology within communication practices. Technologies and associated practices will be situated within their specific historical periods (for example, the role of printing in Reformation Europe and the role of the internet in contemporary culture). You'll also consider the manner in which communication technology affects cognitive processes such as memory, together with how technologies (for example, mobile phones) affect assumptions about the meaning and nature of communicative practices in general.

Year one, optional modules

  • The Networked Image
    This module will introduce you to the production of online media, through a series of briefs and exercises that explore representations of self and society online. You'll examine the language and practice of new media in various forms and reflect on its uses with particular reference to online practices of individual and group identity production. Your projects will centre on the use of formats and platforms such as YouTube, Vimeo, Facebook, Twitter and Myspace as digital spaces for sharing various media, including the still image, the moving image, sound and text. You'll receive practical and technical inductions on still digital cameras, audio recorders and key audio and visual editing software. Your work will be regularly screened/presented in a critical forum, so you can benefit from the feedback of peers and tutors.
  • Print Media
    This module will introduce you to the theory and practice of print media. You'll explore the principles of desktop publishing, writing copy, and picture, text and graphics management. Throughout the module, you'll examine methods for generating, researching and writing stories in a variety of different formats, including design principles, headline and lead writing, writing to length, to deadlines, and using appropriate sources. You'll have access to a range of desktop publishing and graphics packages. You'll also be introduced to issues of ethics and copyright and you’ll also cover issues of audience, distribution and reception.

Year two, core modules

  • Media, Identity and Difference
    You’ll focus on the question of identity in late modern culture and societies, interrogating how individual and collective identities come about, gain solidity and transform as a result of cultural, social, historical, (media) technological, and psychic processes. You'll consider how various media are involved in the construction of our identities, considering how identities are outcomes of the symbolic forms, systems of thought, power relations and techniques of the self, disseminated and enabled by the media. You'll be introduced to leading paradigms of thinking in media studies, critical theory, philosophy and the broader field of humanities that are crucially important when investigating identity. For your assessment, you'll submit a 3,000-word critical essay.
  • Media and Politics
    You'll consider the significance of the rise of the media in shaping politics, in terms of public opinion, policy formation, formal democratic procedures, public debate and political advocacy. Your studies will include the history of the press and the broadcast media, as well as the emergence of the internet. You'll examine the core concept of the 'public sphere' and explore its rising significance in Europe during the Enlightenment and expansion and management in the 20th century. You'll analyse the crucial role journalism has played in public debate throughout these developments, and look at changes in areas such as privacy, human rights, freedom of speech and civil society. You'll also address and evaluate the contemporary notion of the counter public sphere, and the increasing use of new media to formulate 'subaltern' publics, (which mobilise sections of civil society via issues from environmentalism and gender to 'anti-globalisation' movements), and alternative democratic theories. You'll be assessed through a 2,000-word critical essay and a 1,000-word news commentary.
  • Theorising Popular Culture
    On this module, you'll examine popular culture as defined, practised and consumed, against and within 'official' or 'high' culture. You'll explore issues of identity, resistance and consumption, focusing on specific case studies, including sub-cultural practices and style. You'll critically explore the relationships between taste, style and ideology through an analysis of various sites and products, such as the shopping mall, popular musical forms, television, dress, eating, and leisure activities. You'll address contemporary icons for what they are able to indicate about forms of resistance, diversity and identity, and consider the social metaphors a cultural group may employ in terms of the spectacular and the public against the more silent and private strategies of consumption involved in, for example, fashioning of the body and identity.
  • Media and Economy
    You'll examine the role of economics, politics and culture in relation to the media and communication industries, considering this in the context of local, national and global developments in communications technologies and institutions in the early 21st century. You'll explore the tradition of the political economy of communication, from a perspective rooted in Marxist thought and critical theory, and contestations around the influence of 'base' on 'superstructure'. These relationships will give you a framework in which to investigate specific questions emerging from the areas of ownership and control, individual agency, professional practice, technological change, distribution and markets, competition and regulation. You’ll also look at specific case studies, for example the impact of the vertical integration of global media corporations on freedom of choice and expression or the role of the BBC in a multi-channel digital age. You'll be assessed through a critical essay of 3,000 words.

Year two, optional modules

  • Internet Communication
    In this module, you'll explore, experiment with and develop skills in internet technology and web design, applying techniques of interface, navigation and manipulation to creative composition to make small-scale web-based products. Using textual, graphic, moving image and audio material, you’ll create an internet product that serves a specific purpose for an identified client/audience. You'll engage with the computer tools, software packages and terminology required for effective work in this medium and gain a working knowledge both of the strengths and limits of the medium. You'll consider ethical issues, such as pornography and privacy, as well as legal issues such as copyright and libel. Multimedia studio-based sessions will allow you to explore a range of selected internet sites and assess critically the features that contribute to their aesthetic, clarity of purpose, ease of use and mode of address to projected audiences. Your assessment will comprise these practical outcomes along with a reflective commentary and an evaluation of both your process and product.
  • Radio Packages
    This practice module will build on the technical, editorial and production skills you develop in Introduction to Radio. Using specialist facilities for audio recording and for on-screen editing, you'll learn to produce the short 'package' format, a staple of the radio 'magazine programme' and a widely used form of the feature genre. You'll learn good practice through a variety of broadcast examples that illustrate suitable subject matter for packages, and develop your critical skills by reviewing these and through class discussion, as well as further developing your skills for writing cues and links. You'll practise presenting skills, and develop your skills in recording, editing and mixing audio material. Your studies will also include a basic study of media law with particular reference to defamation, and a discussion of using 'bad' language on radio programmes. The radio products you'll submit for assessment will include work produced individually and in production groups. You'll also submit a critical commentary and an evaluation of the group product.
  • Digital Media Theory
    Contemporary media culture is primarily a culture of the digital. This module will introduce you to key themes and debates through which you can understand digitality not only as a technical characteristic but a cultural phenomenon. You'll develop an understanding of the characteristics specific to digital media culture, with themes ranging from aesthetics to new forms of knowledge and communication. You'll be introduced to key forms of recent digital media theory debates and will discuss themes including game cultures, social media and human-computer. For your assignment, you'll produce a lecture diary, allowing you to reflect on and summarise themes from lectures. You'll also produce an essay, allowing you to apply theoretical skills to an analysis of a specific theme of digital culture.
  • News and Feature Writing
    This intensive reading and writing module will introduce you to the techniques of print journalism, focusing on news reports and feature articles. The skills required for effective news and feature writing are a key component of writing craft in any genre of fiction or non-fiction. It's a discipline that improves the imaginative work and communicative power of those who practice it. You'll explore the significance of journalistic writing in contemporary life using examples from a range of British tabloid, broadsheet and local publications. You'll practise sourcing news reports, developing feature articles and sub-editing for style and content. In seminar workshops, you'll combine analysis of journalistic techniques with practical writing exercises, covering topics that include: researching and pitching a story; interviewing; puns and rhythm; and economical use of language. Early on, you'll produce a set of briefs that must be approved by the seminar leader, then produce copy for these briefs and, in editorial teams, giving and receiving constructive criticism.
  • Animation
    To study this module you must have already taken the Introduction to Video module. You’ll become more familiar with the discipline of animation, emphasising the creative possibilities of the frame-by-frame manipulation of time. You'll be introduced to a range of conventional and experimental works that will develop your understanding and practice of animation. You'll watch a series of screenings covering a range of key figures and movements in animation, from the geometric abstraction of Hans Richter and Viking Eggeling to the early films of the Disney studio, the camera-less films of Len Lye and Stan Brakhage, the reflexive strategies of Chuck Jones and Robert Breer, and the pioneering work of Lotte Reiniger. You'll take part in a number of practical workshop projects that will develop various skills, from camera-less filmmaking to collage and pixilation, encouraging you to take an idea-driven and experimental approach to the medium. Your final project can be completed individually or in a pair.
  • Non-Fiction Filmmaking
    To take this module you must already have taken Introduction to Video. You'll explore the nature and practice of documentary filmmaking, addressing the aesthetics of documentary in relation to expository, poetic, observational, performative, and reflexive modes of practice. You'll consider, reflect and implement appropriate responses to the range of issues that might arise in your work, including the ethical, creative, methodological, theoretical, and technical concerns relating to documentary. To rationalise the subject of non-fiction film and video in terms of forms and conventions of documentary language, you'll examine in detail various examples of contemporary, historical, independent, and mainstream documentary.

Year three, core modules

  • Major Project
    The individual Major Project will allow you to undertake a substantial piece of individual research, focused on a topic relevant to your specific course. Your topic will be assessed for suitability to ensure sufficient academic challenge and satisfactory supervision by an academic member of staff. The project will require you to identify/formulate problems and issues, conduct research, evaluate information, process data, and critically appraise and present your findings/creative work. You should arrange and attend regular meetings with your project supervisor, to ensure that your project is closely monitored and steered in the right direction.
  • Theorising the Global Information Age
    In an age increasingly dominated by flows of information, understanding and theorising this phenomenon is becoming an imperative, not just in the context of the study of media and communications but for grasping social change, the formation of subjectivity, and the functions of the economy. You'll explore strategies, approaches and methodologies for capturing the multiple issues, conflicts and dynamics of the information society. This includes issues such as the impact of computer mediated communication (CMC) on work practices and the shift in the nature of production from a material to immaterial economy. You'll also consider the significance of the revolution in person-to-person communications (P2P). You'll be assessed on your understanding and critical response to the material studied through a presentation and a critical essay of 2,500 words.
  • Gender, Media and Culture
    You'll explore the question of gender, one of the major concerns of contemporary (media) cultures, art, and several scholarly fields including media studies, philosophy, cultural theory and feminist criticism. You'll discover the importance of gender as an analytical category and you’ll investigate gender from a variety of angles such as systems of power/knowledge, the organisation of social relations, lived experience, aesthetics (what is given to our perception), and capacities to affect and be affected. You'll examine this variety through the introduction of theories by key scholars and cutting-edge debates linked to instances, trends and elaborations of gender in the media. You'll approach gender as a multi-faceted problem, a highly useful concept, and a set of practices - expressions, experiences and experiments - that are central to our existence and to current media cultures. You'll be assessed through a 3,000-word critical essay.

Year three, optional modules

  • Music, Media and Culture
    On this module you'll explore the role and functioning of a variety of musical forms within contemporary Western culture by focusing on places of consumption (such as clubs and concert halls), modes of reception (such as fandom, aural mnemonics, and identity formation) and modes and sites of production where the focus is on the diverse functioning of the music industry. You'll consider music as a form of communication practice, and the relationship of aurality to vision through an analysis of the use of music in film. You'll consider music within specific cultural and historical movements, including romanticism and nationalism. Throughout, you'll look at issues of ethnocentrism and the constructions and contestations of identity, value and power systems through music. For your assessment, you'll write a critical essay of 3,000 words.
  • Independent Film Practice 1
    This module will allow you to develop your own mode of creative film practice. Whether your projects are informed by considerations associated with drama, documentary, animation or experimental work, you will be expected to show a critical and reflective attitude towards your practice. Early in the module, you'll present your project proposal to tutors and the rest of the group, then, at a later stage, show and discuss your work in progress in the context of individual tutorials and class seminars. To develop your proposed project, you'll undertake preliminary practical projects, conduct research, begin pre-production and openly discuss your ideas, with advanced technical workshops being organised as required. You can work individually or in small groups. After completing the module, you'll attend a screening and a crit, at which every student will show at least one finished piece of work. The film that you show in the crit constitutes the first element of your assessment. You'll also submit a commentary and evaluation, discussing the intentions behind your project and the formative features of your work.
  • Creative Publishing
    This module will provide you with a reflective environment in which to apply techniques of electronic publishing to your own writing, selected from your broader portfolio or created through a commission. You'll need to draw on your learning experiences from other modules and then research and produce a design plan suitable for directing the production of a published document from initial thumbnail sketches through to finished product. Experimenting with appropriate software, you’ll generate, store and transfer information, then move on to copy editing, proofreading and production. You'll consider such questions as house style within the broader context of message and audience and the impact of diverse and developing technology on the reproduction of writing in paper based media. You'll engage critically with a range of case studies. You'll be assessed through your portfolio of work, as well as a commentary on and an evaluation of your process and product.
  • Language, Bodies, Subjectivity
    On this module, you'll focus on language as a symbolic system and practice in which meaning is produced and reproduced under specific cultural conditions and characterized by fragmentation and conflict as much as by cohesion and consensus. You'll consider the body as a site of signification in the constitution of subjectivity. Challenging the Cartesian tradition of mind/body split, this module will allow you to query the role of language in creating bodies and the ways in which the flesh is a historical discursive site that can both confirm and transgress traditional operations of power. You'll also consider how the interaction between bodies and oppressed subject positions can overthrow dominant regimes of language and bodies. You'll be assessed through 3,000 word textual analysis, supported by a 15 minute interactive class presentation.
  • Creative Radio
    In this practice module, you'll demonstrate a high level of editorial and technical expertise in radio production as you experiment with, develop and consolidate these skills by planning, writing and producing imaginative work for an appropriate radio market. You'll consider current models of practice in a variety of radio networks/stations, and initiate and carry forward ideas already suitable for or adaptable to radio. You'll also show critical reflection of your own practice by completing a thorough and rigorous commentary and evaluation.
  • Media and Philosophy
    On this module, you'll explore the philosophical implications of the media. You'll engage with the history of philosophy, as it has touched on questions of technology, media, communication and language (itself a form of mediation), as well as the evolution of technology as a product of human agency. Specific issues you'll address include the roles of the philosophy of science in forming our technological imaginary and our conceptions of subjectivity and the relationship between military technology and video gaming. You’ll draw from a wide range of thinkers from both philosophy and contemporary media theory including Spinoza, Heidegger, Baudrillard and Deleuze. You'll explore various media such as film, television and video games in order to generate epistemological and ontological questions regarding the world as representation, cultural artefact, simulacrum or chaotic system. You'll be assessed through a 2,500 word critical essay and a group panel discussion, including a position paper of up to five minutes.
  • Contemporary Television
    You’ll explore a range of different genres, including drama, comedy and 'reality' shows. In screenings and seminars, you'll explore and analyse television programmes not simply as texts but as specific examples around which larger areas of debate and discussion can be explored. You'll also explore the wider context in which these programmes are situated (technology, institution, audience and the changing context of television). You’ll be assessed through a 500-word reception study, in which you'll analyse a cross section of reviews of a television programme, and a 2,500-word critical essay. Possible programmes for discussion include Twin Peaks, Curb Your Enthusiasm, Modern Family, X Factor, Doctor Who and Girls.
  • Independent Learning Module
    This module will allow you to prepare and submit your own independent learning project on a topic not provided within existing modules, with clearly defined parameters: You should already have a background in a relevant area of study or professional practice You can choose any topic within the subject area that staff can supervise Your work will be facilitated by individual tutorials You'll need to carry out in-depth research for your topic and engage with current critical debates. You'll be assessed by either a 3,000 word essay or a 3,000 word report, depending on the topic chosen.
  • Working in English and Media
    This module, with a focus on work experience, will help prepare you for targeted entry into the world of multimedia, film, television, cinema, radio, video, teaching, publishing, arts administration and related creative and cultural industries. You'll identify, negotiate and carry out a work placement, or produce a commissioned product, in a chosen area, with guidance from the relevant Course Leader and Module Leader, who will provide ongoing consultation, supervision and support in association with the University's Careers Service. You'll develop a portfolio and write a critical essay, both of which you'll submit at the end of the semester. Your portfolio should include: your CV; copies of a range of academic work (including a DVD showreel, where appropriate); evidence of extra-curricular activities; evidence of work experience. Presentation is crucial to your portfolio, and you should make use of all available multi-media when refining your work. This module will form part of your ongoing programme of Personal Development Planning.
  • Film Art
    On this module, you'll examine film as an art form and the relationship of film to other forms of art. You'll consider the peculiarities of cinema's formal languages, focusing on those visual practices and strategies specific to narrative film and considering the aesthetic singularities associated with the moving image. You'll study the dialectic relationship between film and other forms of art and visual and textual culture, such as painting, comics, videogames and literature, as well as diverse narrative and non-narrative rhetorical devices and modes of address. In particular, you'll consider non-Western filmic codes of representation, such as those in Japanese and Indian cinemas. You'll look at the role of the moving image in the context of the art gallery, critically examine selected theorists of art and film form and study seminal moments of European aesthetics and art criticism, critically applying them to film - particularly the writings of Aristotle and Immanuel Kant.
  • Avant-garde Film and Experimental Video
    On this module, you'll take an historical approach to the various movements and themes associated with avant-garde film and experimental video. You'll consider these in aesthetic and socio-political contexts, but you’ll also study the work of a number of key film and video-makers in close detail. Throughout the module, you'll consider and reflect upon the history of experimental film and video and its association with other artistic forms, as well as its rebellious relationship with the mainstream. In addition, you'll examine the movement of the avant-garde film between cinema and modern art, while still focusing on it as an independent form of art practice with its own internal logic and aesthetic discourse.

Optional modules available all years

  • Anglia Language Programme
    The Anglia Language Programme allows you to study a foreign language as part of your course. You'll take one language module in the second semester of your first year in order to experience the learning of a new language. You must select a language you've never learnt before from the following: Chinese (Mandarin), French, German, Italian, Japanese, and Spanish.


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For a full breakdown of module options and credits, please view the module structure.

You’ll show your progress in a number of ways, all of which reflect the range of skills demanded by employers. Your written assignments might include case studies, critical essays, screenwriting, journals and log books, evaluation reports, film reviews and analyses. You’ll demonstrate your presentation skills, and create portfolios of work. We also use a range of 'hands-on' assessment methods including internet, print and video production and commissions.

Where you'll study

Your department and faculty

The Department of English and Media is a community of more than 800 students, exploring subjects that further their understanding of culture and communication in the global age, from film studies to applied linguistics. We focus on skills and knowledge valued by employers, and provide our students with valuable industry insight through our links with creative partners.

Our students take part in many activities to help prepare them for the future, like work placements, study abroad opportunities, talks by internationally acclaimed guest speakers, and research conferences. They even have the chance to get writing advice from our Royal Literary Fund Fellow.

We’re part of the Faculty of Arts, Law and Social Sciences, a hub of creative and cultural innovation whose groundbreaking research has real social impact.

Where can I study?

Lord Ashcroft Building on our Cambridge campus

Our campus is close to the centre of Cambridge, often described as the perfect student city.

Explore our Cambridge campus

Study abroad

You can apply to spend one semester in years 2 or 3 studying at Marshall University in West Virginia, USA; Roskilde University in Denmark; or Università Roma Tre in Italy.

Work placements

You’ll build relationships with media-related organisations through work placements, internships and other volunteering opportunities. Our previous students have undertaken placements with companies and organisations such as C4B Media, Local Secrets, Anthill Networks, Cubiqdesign, the River Group, Zi-FM, CSV Media Clubhouse, and Cam FM.

These placements could form part of your assessed work, and in many cases have led directly to employment.

Specialist facilities

We’ll give you access to the kind of equipment you can expect to work with in the professional media industry. This includes film and television studios, HD cameras and 16mm film cameras, Final Cut Pro editing suites, Steenbecks for 16mm editing, animation rostrum cameras, multimedia studios, screening theatres and radio suites.

Fees & funding

Course fees

UK & EU students, 2016/17 (per year)


International students, 2016/17 (per year)


UK & EU students, 2017/18 (per year)


International students, 2017/18 (per year)


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For more information about tuition fees, including the UK Government's commitment to EU students, please see our UK/EU funding pages

How do I pay my fees?

Tuition fee loan

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Most English undergraduates take out a tuition fee loan with Student Finance England. The fees are then paid directly to us. The amount you repay each month is linked to your salary and repayments start in April after you graduate.

How to apply for a tuition fee loan

Paying upfront

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If you choose not to take out a loan you can pay your fees directly to us. There are two ways to do this: either pay in full, or through a three- or six-month instalment plan starting at registration.

How to pay your fees directly

International students

You must pay your fees up-front, in full or in instalments. You will also be asked for a deposit or sponsorship letter for undergraduate courses. Details will be in your offer letter.

Paying your fees
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Funding for UK & EU students

We offer most new undergraduate students funding to support their studies and university life. There’s also finance available for specific groups of students.

Grants and scholarships are available for:

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Funding for international students

We've a number of scholarships, as well as some fee discounts for early payment.

Entry requirements

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Important additional notes

Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements. Other equivalent qualifications may be accepted for entry to this course, please email for further information.

We don't accept AS level qualifications on their own for entry to our undergraduate degree courses. However for some degree courses a small number of tariff points from AS levels are accepted as long as they're combined with tariff points from A levels or other equivalent level 3 qualifications in other subjects.

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International students

We welcome applications from international and EU students, and accept a range of international qualifications.

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English language requirements

If English is not your first language, you'll need to make sure you meet our English language requirements for undergraduate courses.

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Improving your English language skills

If you don't meet our English language requirements, we offer a range of courses which could help you achieve the level required for entry onto a degree course.

We also provide our own English Language Proficiency Test (ELPT) in the UK and overseas. To find out if we are planning to hold an ELPT in your country, contact our country managers.

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