What’s the secret of successful marketing? Our MSc explores the art and science of marketing, and the techniques that successful professionals use. Join us, sharpen your skills and open up an exciting career.
Our course will suit you whether you’re already working in marketing, or new to the subject and hoping to move into a marketing role in the future.
Marketing has expanded beyond anyone’s expectations with the advent of mobile communications and social media. Our course has been designed to make sure you gain a good grasp of these new technologies, as well as more traditional marketing techniques such as conducting market research and communicating effectively across a number of channels.
More than ever before, organisations are demanding proof that their marketing is working. And so we also look at measurable and classifiable marketing techniques, and aim to give you the skills and knowledge to quantify and qualify your marketing campaigns.
Our course brings you into close contact with a wide range of specialists from the fields of business and marketing. Many of our tutors maintain close links with the Chartered Institute of Marketing (CiM), and our course follows the Institute's guidelines.
You'll benefit from resources and facilities specifically designed for our marketing and business students. They include an innovative, computer-based 3D marketing simulation game that allows you to engage with key concepts of marketing.
More generally, Lord Ashcroft International Business School is one of the largest business schools in the east of England. You'll be able to use our state-of-the-art teaching and learning facilities, study areas, campus libraries with online databases containing professional journals, plus our Virtual Learning Environment (VLE) through which you can access study resources and help.
Professionals with digital marketing skills are in high demand. You could choose to work in a marketing agency or digital communications company, or you may find a role with the in-house marketing department of a company in a different field.
We’ll assess you in a number of ways to make sure you acquire a solid understanding of both the theoretical and practical elements of marketing. You'll carry out individual assignments and group presentations through which you can demonstrate your newly-acquired skills, such as data management and manipulation and the synthesis of ideas.
Please note that modules are subject to change and availability.
The Lord Ashcroft International Business School is one of the largest business schools in the East of England, with nearly 100 full-time teaching staff and approximately 6,000 students from more than 100 countries.
Our striking and award-winning business school building in Chelmsford, as well as new buildings in Cambridge, offer the most advanced learning technologies. We’re well-recognised for our centres of excellence by students, employers and professional bodies alike.
What makes us stand out is that our courses don't just give you sound academic knowledge – they’re at the cutting edge of current business practice and highly relevant to employers. This is owing to the close links we have with the business community and the partnerships we've developed with a wide variety of businesses and public service organisations.
We're interested in people who are confident, ambitious and ready to take the challenge of making a difference in the world of business. If that's you, we'd love to hear from you.
The part-time course fee assumes that you're studying at half the rate of a full-time student (50% intensity). Course fees will be different if you study over a longer period. All fees are for guidance purposes only.
You won't need to pay fees until you've accepted an offer to attend, but you must pay your fees up-front, in full or in instalments.How to pay your fees directly
You must pay your fees up-front, in full or in instalments. You will also be asked for a deposit or sponsorship letter/financial guarantee. Details will be in your offer letter.Paying your fees
It’s important to decide how to fund your course before applying. Use our funding guide for postgraduate students to learn more about the following:
We've a number of scholarships, as well as some fee discounts for early payment.
Important additional notes
Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements. Other equivalent qualifications may be accepted for entry to this course, please email firstname.lastname@example.org for further information.
We welcome applications from international and EU students, and accept a range of international qualifications.
If English is not your first language, you'll need to make sure you meet our English language requirements for postgraduate courses.
If you don't meet our English language requirements, we offer a range of courses which could help you achieve the level required for entry.
Part-time postgraduate taught (3 years)
January 2017, May 2017
Read this institution's report