Consumer Psychology MSc

Postgraduate taught ( full-time, part-time)

Cambridge

January 2017, September 2017

Full-time - January start, 15 months; September start, 12 months

Part-time - January start, 33 months; September start, 28 months

Teaching times: Full-time - Friday all day (term-time only). Part-time - Friday half day (term-time only)

Overview

This is your chance to gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

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Full description

Careers

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Our Masters degree is designed for graduates wishing to start, or further develop, careers in consumer psychology. It's relevant to many industries, including marketing, PR, advertising, and consumer research, marketing research and product development. As this subject area is not commonly taught in the UK, the skills and consumer awareness you'll develop will give you a distinct edge in a competitive job market. Alternatively, you might choose to undertake further study at PhD level.

We'll encourage you to engage with the Consumer Research Group based at ARU. The group's aim is to bridge the gap between academic research and business application by working closely with locally-based businesses.

Modules & assessment

Core modules

  • Applied Consumer Psychology
    This module will focus on Social Psychological Approach to Consumer Psychology. Its overall aim is to provide an insight into the psychological and social factors that influence consumer behaviour at various stages of consumption. The module will emphasise the reasons why the study of contemporary consumerism is important in fully understanding human behaviour as well as modern economies.
  • Consumer Analysis
    Consumer Analysis entails the initial steps in marketing research that identify and collect information on the target market’s needs, profiles and consumer behaviours. To do so effectively, an in-depth understanding of how the human mind works is essential. This module will emphasise the workings of the consumer mind as well as how consumer responses can be altered and measured.
  • Issues in Scientific Research
    This module introduces many of the historical, contextual and epistemological issues that affect the science of psychology. You will learn about research directed by political and social desires through research funding. Additionally, this module will equip you with the necessary skills to succeed in research and will directly help with your dissertation.
  • Quantitative Research Methods
    Develop a critical understanding of the principles of data collection and analysis for psychology and consider the theoretical basis of advanced quantitative methods. You’ll analyse example data sets such as ANOVA, MANOVA, ANCOVA, multiple linear regression, effect size, and factor analysis. These chosen statistical methods have been directed by the Economic and Social Research Council's Postgraduate Training Guidelines (fourth and fifth editions).
  • Psychology Dissertation
    This module requires you to undertake a significant research project in the chosen field of study and to present the results of that research in a thesis prepared to the highest scientific professional standards. The research will normally be based on preparatory work undertaken in the compulsory prerequisite modules: Issues in Scientific Research and Quantitative Research Methods. The topic may be drawn from a variety of sources including: departmental research groups, a lecturer suggested topic, or a professional subject of interest provided that suitable supervision is available. This module is delivered over 15 hours of individual supervision (based on 1 hour per week) and requires 585 hours of student managed learning (535 hours of practical session preparation and 50 hours of preparation for oral presentation) totalling 600 hours of learning activities.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Where you'll study

Your faculty

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate. 

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

Where can I study?

Cambridge
Lord Ashcroft Building on our Cambridge campus

Our campus is close to the centre of Cambridge, often described as the perfect student city.

Explore our Cambridge campus

Fees & funding

Course fees

UK & EU students, 2016/17 (per year)

£6,100

UK & EU students, 2016/17 (per year part time)

£3,050

International students, 2016/17 (per year)

£11,700

UK & EU students, 2017/18 (per year)

£7,100

UK & EU students, 2017/18 (per year part time)

£3,550

International students, 2017/18 (per year)

£12,400

Entry requirements

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