Consumer Psychology MSc

Postgraduate ( full-time, part-time)

Cambridge

January 2017, September 2017

Part-time study over 2 years is available for the September intake.

Part-time teaching times: Trimester 1: Fridays 1pm-5pm; Trimester 2: Fridays 1pm-4pm

(Teaching will extend to Fridays 1pm-6pm in Trimester 2 if required).

Overview

This is your chance to gain an advanced understanding of Consumer Psychology! Put yourself at the forefront of this discipline by joining one of the few European MScs offered in this area. Understanding the consumer lies at the heart of many businesses, so upon graduation you'll be well placed to provide expertise to take companies forward.

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Full description

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate internship opportunities by encouraging students to engage with the Consumer Research Group based at ARU. The aim of the research group is to bridge the gap between academic research and business application by working closely with locally based businesses. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in Consumer Psychology or further postgraduate study (e.g., a PhD) and research, or employment in a university.

Modules & assessment

Core modules

  • Issues in Scientific Research
    This module introduces many of the historical, contextual and epistemological issues that affect the science of psychology. You will learn about research directed by political and social desires through research funding. Additionally, this module will equip you with the necessary skills to succeed in research and will directly help with your dissertation.
  • Applied Consumer Psychology
    This module will focus on Social Psychological Approach to Consumer Psychology. Its overall aim is to provide an insight into the psychological and social factors that influence consumer behaviour at various stages of consumption. The module will emphasise the reasons why the study of contemporary consumerism is important in fully understanding human behaviour as well as modern economies.
  • Qualitative Research Methods
    Gain a critical understanding and practical skills in advanced qualitative techniques, including interpretative phenomenological and discourse analysis. We’ve created the content of this module with direction from the Economic and Social Research Council's Postgraduate Training Guidelines (fourth and fifth editions).
  • Consumer Analysis
    Consumer Analysis entails the initial steps in marketing research that identify and collect information on the target market’s needs, profiles and consumer behaviours. To do so effectively, an in-depth understanding of how the human mind works is essential. This module will emphasise the workings of the consumer mind as well as how consumer responses can be altered and measured.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Where you'll study

Your faculty

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate. 

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

Where can I study?

Cambridge
Lord Ashcroft Building on our Cambridge campus

Our campus is close to the centre of Cambridge, often described as the perfect student city.

Explore our Cambridge campus

Fees & funding

Course fees

UK & EU students, 2016/17 (per year)

£6,100

UK & EU students, 2016/17 (per year part time)

£3,050

International students, 2016/17 (per year)

£11,700

UK & EU students, 2017/18 (per year)

£7,100

UK & EU students, 2017/18 (per year part time)

£3,550

International students, 2017/18 (per year)

£12,400

Entry requirements

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