Business Management BSc (Hons)

Part-time undergraduate (Up to 6 years)

College of West Anglia

September 2017

Teaching times: Tuesdays 1-9pm, Thursdays 9-12pm.

code: N201

Apply directly with CWA

Overview

Learn how to solve business-related issues using your creativity, enterprise and initiative, with our part-time degree course at College of West Anglia.

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Full description

Careers

When you graduate from this course you'll be primed to pursue a career in a wide range of industries, such as banking, fashion, tourism or education - or specific roles including human resources, marketing, finance or operations.

Modules & assessment

Years 1-2 core modules

  • Economics for Business and Management
    This module is an introductory economics course designed for students with either no background in economics or those with A-level/Higher/High School diploma in economics. It provides an introduction to the fundamentals of economics and focuses on applying key insights to business and management applications. Due to the nature of modern economics the approach of the module is necessarily analytical, but the analysis is non-technical and relies on verbal reasoning and graphical methods. Wherever possible real world examples are used to illustrate economic principles. The first part of this module focuses on microeconomics - the decisions and behaviour of individuals and firms, and of government within a single industry. The economic principles underlying the determination of price and output, firm costs, industrial structure and market failures are outlined. The second part of the module focuses on macroeconomics - the economy at aggregated national and international levels - and its impacts on business behaviour. We’ll cover the key macroeconomic variables, how they influence business activity and government macroeconomic policy. Assessment is by two assignments: The first, due midway through the module, is a 1,000 word assignment in which you must answer three short answer questions. The second, due at the end of the module, has two parts: a 1,500 word essay and a 500 word applied economics task.
  • Introduction to Accounting and Finance
    This module aims to give you a sound grasp of the basics of financial reporting (context, purposes, and regulatory framework) through introducing the principal concepts of financial accounting. The preparation of principal financial statements will also be explored. This module is also designed to introduce you to key management accounting skills necessary to support decision-making.
  • Introduction to Organisations and Management
    Management in practice is about supporting people to work effectively in different organisational contexts. Regardless of your technical area, type of organisation or job position, you will need to manage your relationships with colleagues, managers, subordinates and customers. This module will equip you with knowledge and skills to help you understand how people and organisations function at individual, group and organisational levels based on the latest academic evidence.

Years 1-2 optional modules

  • International Business in Focus
    This module will provide you with an insight into the factors which affect general business behaviour in a constantly changing global environment. The module discusses the nature of structural change in an economy and the factors which have accelerated such change e.g. productivity issues and the importance of management performance. The reasons for the growth of firms is investigated and how such corporate growth often leads to Foreign Direct Investment (FDI) and multinational activity. The main objectives of firms is investigated and the strategic importance of pricing, advertising and product development emphasised. The importance of corporate alliances for a company's development is discussed and the concept of corporate social responsibility investigated. Finally the effects of various government micro and macroeconomic policies and regulatory requirement son companies is assessed.
  • Marketing Essentials
    Marketing is a key function of business. On this core module you’ll seek to build a platform of marketing knowledge and skills to give you a firm base for moving forward into more specialized areas of marketing in years 2 and 3 of your degree programme. The emphasis will be on examining the role that marketing management can play in implementing and controlling the marketing mix processes. Alternative approaches in the use of the marketing mix will be discussed, analysed and evaluated looking at both the short and long-term organisational and market demands. A range of marketing-based case studies will be examined throughout the module.

Years 3-4 core modules

  • Effective Team and Performance Management
    Almost all business has an element of team working within its structure. Team formation and development has a tremendous impact upon organisation performance. This popular module explores current academic literature and its practical application to real-world working teams by the use of case studies. This module places a particular emphasis on how teams can stimulate motivation and success amongst individuals whilst also considering the existence of rivalries which has the potential to make team collaboration challenging.
  • Enterprise and Entrepreneurial Management
    This module will develop your skills and knowledge surrounding entrepreneurship and business start-up. The core to this module involves developing an understanding of the key stages associated with a business start-up. You’ll explore the practical skills required to establish an entrepreneurial venture and the processes associated with: the management of the elements connected with business planning; for example, creativity, management and leadership, building key business relationships, financial planning, sustainability and understanding the importance of setting and achieving realistic goals.
  • International Business
    On this module you will examine international business in the contemporary context. You will explore how strategic and operational decisions relate to important political, economic and ethical debates. Locational, expansionary, investment and marketing decisions will be examined through contemporary debates and theoretical frameworks. Globalisation, culture and the importance of technological change will be discussed, with an emphasis on critical evaluation of these important topics.

Years 3-4 optional modules

  • Business Economics
    This module is an introductory economics course designed to provide an introduction to the fundamentals of economics and focuses on applying key insights to business and management applications. Due to the nature of modern economics the approach of the module is necessarily analytical, but the analysis is non-technical and relies on verbal reasoning and graphical methods. The first part of this module focuses on microeconomics - the decisions and behaviour of individuals and firms, and of government within a single industry. The economic principles underlying the determination of price and output, firm costs, industrial structure and market failures are outlined. The second part of the module focuses on macroeconomics - the economy at aggregated national and international levels - and its impacts on business behaviour; covering the key macroeconomic variables and how they influence business activity and government macroeconomic policy.
  • Consumer Behaviour
    On this module you’ll be introduced to consumer behaviour in business-to-consumer (B2C) markets. The behaviour of consumers and the psychological and environmental influences are explored with an emphasis on a behavioural sciences perspective. Areas include; attention, perception, memory, learning, attitude, motivation, socio-cultural influences, life-style perspectives and the consumer decision-making process. The role of marketing is constantly discussed illustrating how an understanding of consumers plays an important role in effective consumer marketing. Many theoretical perspectives are discussed and applied to practical examples demonstrating how theory and practice come together in a market environment. Furthermore, new perspectives in the study of consumer behaviour such as neuro-marketing is examined.
  • Environmental Issues and Policies
    The module examines contemporary environmental issues and policies with a focus on the European Union. The emphasis throughout is on the economic underpinnings of policies across a wide range of policy areas, including agriculture, fisheries, industry and service sectors, labour markets, social, regional, environmental and trade areas, amongst others. Whilst economic analysis is emphasised throughout, a multi-disciplinary approach is adopted wherever appropriate. Analysis is supported by up-to-date case materials and events using a wide range of printed media and on-line sources.

Years 5-6 core modules

  • Organisational Transformation
    Leading individuals, groups and organisations effectively through change is one of the fundamental keys to managerial excellence. Yet it could be your most difficult challenge as a manager. The module is designed to help meet this challenge. The aim of this module is to explore ways in which managers transform and develop their department or organisation in such a way that will make them more appropriate to competitive and social demands and concerns. The focus will be on current best practice and theory and the application of such theoretical perspectives via actual issues or problems or case studies. The emphasis is on how these perspectives can be used as a “lever” to lead and transform organisations. The module is based on the premise that in today’s turbulent business environment, the effective manager must be a skilled change manager.
  • Strategic Management Analysis
    This module is designed to provide you with a holistic view of an organisation's strategic position. The content is mainly concerned with the strategic analysis of organisations regarding their competitive positioning and strategic fit. This analysis will provide a springboard for reviewing strategic options in response to the competitive environment and for considering issues involved in strategy implementation. You will learn the concept of strategy, how to analyse and prepare strategy cases, strategic purpose, stakeholder analysis, environmental analysis, resources and capabilities and corporate strategy. The module places emphasis on academic studies and practical cases in strategic management.
  • Sustainable Management Futures
    This is an exciting and world-relevant module about our future. It is a capstone module that takes a futures perspective on management, organisations and the changing nature of business and enterprise models. It is both a forward looking and integrative module that aims to bring together your understanding of the evolving context of sustainable management.
  • Undergraduate Major Project
    Undertaking a Major Project allows you to engage in a substantial piece of individual research, and/or product development work, on a selected topic within the broad business and management field, relating to your particular interests and background, although closely linked to our wide range of staff interests and research. You will have many group sessions to support your project, plus the supervision by an academic member of staff. The project also encourages students to share ideas and approaches. The chosen topic will be in your course subject area and require you to identify/formulate problems and issues based on a range of topics provided by conducting a literature review and evaluating information. You will investigate and adopt a suitable desk based methodology and determine solutions, perhaps developing hardware, software and/or media artefacts as appropriate. You will critically appraise and present your findings, reflecting upon the limitations of your research and the research process.

Years 5-6 optional modules

  • EU Economy: Policy and Issues
    Economic and political aspects of the European Union are explored on this module. You will be introduced to important areas of EU policy affecting, for example, the extent and pace of EU enlargement, the competitiveness of the EU, and migration. This module also explores the reasons for economic integration, and the costs and benefits of the single currency. The EU is constantly evolving and this module will reflect this in its use of contemporary events and current controversies.
  • Operations Management
    Transforming multiple resources into products and services is a vital area of competence for managers. This module emphasises the convergence of service and manufacturing philosophies in the approach to operations management. It illustrates management perspectives that link operational with corporate strategies. A balance of qualitative understanding and quantitative models and approaches is sought to elucidate challenges for decision-making of operations managers. Contemporary business examples, applications and case studies are reviewed throughout the module.

Assessment

Your work on each module will be assessed through exams and/or written assignments. Assignments tend to be a maximum of 3,000 words for 15-credit modules and 6,000 usually split into three 2,000-word assignments for 30 credit modules. Exams are usually two hours long.

Where you'll study

Your faculty

The Lord Ashcroft International Business School is one of the largest business schools in the East of England, with nearly 100 full-time teaching staff and approximately 6,000 students from more than 100 countries.

Our striking and award-winning business school building in Chelmsford, as well as new buildings in Cambridge, offer the most advanced learning technologies. We’re well-recognised for our centres of excellence by students, employers and professional bodies alike.

What makes us stand out is that our courses don't just give you sound academic knowledge – they’re at the cutting edge of current business practice and highly relevant to employers. This is owing to the close links we have with the business community and the partnerships we've developed with a wide variety of businesses and public service organisations. 

We're interested in people who are confident, ambitious and ready to take the challenge of making a difference in the world of business. If that's you, we'd love to hear from you.

Where can I study?

College of West Anglia
College of West Anglia

Study in the bustling market towns of King’s Lynn or Wisbech, or the historic city of Cambridge.

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Fees & funding

Course fees

UK & EU students, 2016/17 (per year part time)

£4,000

UK & EU students, 2017/18 (per year, part time)

£4,120

Important fee notes

The course fee assumes that you’re studying at half the rate of a full time student (50% intensity). Course fees will be different if you study over a longer period. All fees are for guidance purposes only.

How do I pay my fees?

You can pay your fees in the following ways.

Tuition fee loan

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Most English undergraduates take out a tuition fee loan with Student Finance England. The fees are then paid directly to us. The amount you repay each month is linked to your salary and repayments start in April after you graduate.

How to apply for a tuition fee loan

Paying upfront

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If you choose not to take out a loan you can pay your fees directly to us. There are two ways to do this: either pay in full, or through a three- or six-month instalment plan starting at registration.

How to pay your fees directly

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Funding for UK & EU students

We offer most new undergraduate students funding to support their studies and university life. There’s also finance available for specific groups of students.

Grants and scholarships are available for:

Entry requirements

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To apply for this course you'll need 160 UCAS tariff points from a minimum of two A levels (grade C or above) or National Award Merit overall. All applicants should have GCSE English and Maths at grade C or above or an equivalent, such as functional skills level 2.

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Important additional notes

Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements. Other equivalent qualifications may be accepted for entry to this course, please email answers@anglia.ac.uk for further information.

UCAS Tariff calculator - 2017 entry

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