Dr Suzanna Forwood


Faculty:Faculty of Science & Technology


Location: Cambridge

Areas of Expertise: Applied, Social and Health Psychology

Suzanna is cognitive psychologist interested in food choice, the factors that determine food choice and the tools available to improve the healthiness of food choices.

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See Suzanna's profile on ResearchGate.

Follow Suzanna on Twitter.


Suzanna joined Anglia Ruskin in 2015, after four years working at the Behaviour and Health Research Unit, University of Cambridge with Prof Theresa Marteau. Prior to that she worked as a College Lecturer, Newnham College Cambridge, and was a Trevelyan Junior Research Fellow, Selwyn College, Cambridge, researching computational models of cognitive function. She complete her PhD in Behavioural Neuroscience at Cambridge University with Prof Timothy Bussey.

Research interests

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  • Psychological, neural and social determinants of food choice
  • Socio-demographic differences in food choice
  • Population level interventions for shifting food choice
  • Using online testing to assess food choice.

Suzanna is a member of our Consumer Psychology Research Area and our Health Psychology Research Area. Both form part of our Applied, Social and Health Psychology Research Group.

Find out more about our Psychology PhD.


Module leader for Research Techniques in Psychology


  • PhD - Cambridge
  • BA (Hons) Physiology & Psychology - Cambridge

Research grants, consultancy, knowledge exchange

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Scientific Consultant for www.Cauldron.sc

Ad hoc reviewer for Appetite, PloS One, IJBNPA.

Selected recent publications

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Forwood, S.E., Walker, A.D., et al., 2013. Choosing between an Apple and a Chocolate Bar: The Impact of Health and Taste Labels. PLoS ONE, 8.

Forwood, S.E., Ahern, A.L., Marteau, T.M., et al., 2015. Offering within-category food swaps to reduce energy density of food purchases: a study using an experimental online supermarket. The international journal of behavioral nutrition and physical activity, 12, p.85. Available at: http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=4488046&tool=pmcentrez&rendertype=abstract [Accessed September 16, 2015].

Forwood, S.E., Ahern, A.L., Hollands, G.J., et al., 2015. Priming healthy eating. You can’t prime all the people all of the time. Appetite, 89, pp.93–102. Available at: http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=4544036&tool=pmcentrez&rendertype=abstract [Accessed September 4, 2015].

Forwood, S.E., Ahern, A., et al., 2013. Underestimating Calorie Content When Healthy Foods Are Present: An Averaging Effect or a Reference-Dependent Anchoring Effect? PLoS ONE, 8.

Lewis, H.B. et al., 2015. Personal and social norms for food portion sizes in lean and obese adults. International journal of obesity (2005), 39(8), pp.1319–24. Available at: http://www.ncbi.nlm.nih.gov/pubmed/25869600 [Accessed September 16, 2015].

Media experience

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Member of the Science Media Center

Cam.ac.uk Features (2016). A features article on Suzanna's work on food choice. Read article here

Cambridge TV (2016). Interview. View video

BBC Radio Cambridgeshire (2016): Contributed to a live discussion on-air about how to help people change health behaviours, and the recent finding that communicating genetic risk does not change health behaviours.  (go to 1.11.00) Listen here