Course overview

This degree has two main aims:

• To provide a robust foundation in the principles of marketing, relevant to the professional standards of the Chartered Institute of Marketing
• To prepare students for a variety of roles within marketing: product manager, brand manager, advertising executive.

Core modules will establish your understanding of marketing theory and practice and also develop other key abilities required by business organisations: IT skills, communication skills, analytical skills. Course modules will allow you to focus on specific areas of marketing relevant to a particular career choice.

When you graduate you will be able to:

• Demonstrate a comprehensive understanding of marketing theory
• Analyse strategic market behaviour
• Understand the principles and responsibilities of other management functions, including human resources and accounting and finance
• Show a real awareness and understanding of contemporary global business issues.

On a more practical level you will be able to:

• Apply relevant techniques to identify and exploit market opportunities
• Devise appropriate marketing objectives around customer acquisition and retention
• Plan and execute research projects
• Effectively communicate results at whatever level appropriate to the audience

This course delivers a good balance between academic and vocational content. It is about delivering a good grounding in marketing and management theory whilst also preparing you for a successful career.

It also cultivates the intellectual capacity to allow you to continue to develop and keep pace with a changing business environment.

Assessment

Assessment is via a mix of examination, coursework, essays and other written assignments. Coursework includes problem-solving activities, consultancy projects, presentations and individual and group reports.

Facilites

Our facilities are new and modern, and include well-equipped lecture theatres and seminar rooms.

Special features

Students will have opportunities to work for local companies to undertake practical marketing projects that will provide them with the skills to work in the marketing industry. Guest speakers from the marketing industry provide up to date knowledge and understanding of current issues in marketing.

Study Abroad

We offer opportunities to study abroad ERASMUS, which is a European Union student exchange programme.

Links with industry and professional recognition

When you have completed the BA Marketing degree you will be eligible to study on either the MA Marketing and Innovation (at our Cambridge campus)

Associated careers

The broad range of business skills this degree provides means that you will be able to consider a range of career options on graduation. However, the real value will clearly be gained by those looking to pursue a career in marketing.

Entry requirements listed are for September 2013 entry. Entry requirements for other intakes may differ.

200 tariff points at A Level or an advanced level qualification in a related subject. Three GCSEs at grade C or above including mathematics and English.