Course overview

You will enhance your understanding of graphic communication and develop a broad range of creative and professional skills required by the profession of graphic design and related industries. As an undergraduate you will explore a wide range of graphic disciplines - and their professional contexts. Course content is based upon the visual communication of information and ideas. The main focus is on the development of both intellectual and practical skills - a real understanding of contemporary design processes. The course embraces new areas of practice in a way that values informed visual literacy, cultural awareness and the imaginative exploration of new ideas. Principal teaching methods focus on practice via design briefs and are generally studio or workshop based. These include publication design, graphic identity, packaging and promotional graphics.

Assessment

Assessment is through practice-based design and written work including design briefs and work based learning.

Entry requirements listed are for September 2013 entry. Entry requirements for other intakes may differ.

Please note AS levels are acceptable only when combined with other qualifications.