Course overview

Our degree has two main aims: to provide a robust foundation in the principles of marketing, relevant to the professional standards of the Chartered Institute of Marketing (CIM) and to prepare students for a variety of roles within marketing: product manager, brand manager, advertising executive as examples. Our core module will establish your understanding of marketing including theory and practice and also develop other key abilitie required by business organisations including: IT skills, communication skills, and analytical skills.
Course options will allow you to focus on specific areas of marketing relevant to a particular career choice.
When you graduate you will be able to:

• Demonstrate a comprehensive understanding of marketing theory.
• Analyse strategic market behaviour.
• Understand the principles and responsibilities of other management functions, including human resources, accounting and finance.
• Show a real awareness and understanding of contemporary global business issues.

On a more practical level, you will be able to:

• Apply relevant techniques to identify and exploit market opportunities.
• Devise appropriate marketing objectives around customer acquisition and retention.
• Plan and execute research projects.
• Effectively communicate results at whatever level is appropriate to the audience.

This course delivers a good balance between academic and vocational content. It is about delivering a good grounding in marketing and management theory, whilst also preparing you for a successful career. It also cultivates the intellectual capacity to enable you to continue to develop and keep pace with a changing business environment.

Assessment

Assessment is via a mix of examination, coursework and essays, plus other oral and activity-based assignments. Coursework includes problem-solving activities, consultancy projects, presentations and individual and group reports.

Facilities

Our facilities are new and modern, and include well-equipped lecture theatres and seminar rooms.

Special Features

You will have opportunities to work for local companies to undertake practical marketing projects that will provide you with the skills to work in the marketing industry. Guest speakers from the marketing industry provide up-to-date knowledge and understanding of current issues in marketing.

Links with industry and professional recognition

When you have completed the BA Marketing degree you will be eligible to study on the MA Marketing and Innovation.

Associated careers

The broad range of business skills this degree provides means that you will be able to consider a range of career options on graduation. However, the real value will clearly be gained by those looking to pursue a career in marketing.

Entry requirements listed are for September 2013 entry. Entry requirements for other intakes may differ.

Entry requirements

200 UCAS tariff points.
A levels required; 2 A levels in related subjects.
BTEC/Access required;
GCSEs required; 3 GCSEs at grade C or above in English, Maths and Science.

Please note AS levels are acceptable only when combined with other qualifications.

Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.

We welcome applications from International and EU students. Please select one of the links below for English language and country-specific entry requirement information.

• International students
• EU students
• English language requirements