Marketing and Innovation

MA

Intermediate award(s): PG Dip, PG Cert
Part-Time

Course overview

Our MA in Marketing and Innovation is a 180-credit, three-stage course of awards, comprising the postgraduate certificate, postgraduate diploma and Masters-level awards.

You will be able to create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments. You will develop practical research and analytical capabilities in the context of market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships.

You will be able to review, modify and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective, and to assess critically market-sourced data and information from a variety of organisations and use this for strategic marketing decision making. There is the opportunity to examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth and to develop intellectual mastery in the area of marketing management and innovation.

Additional course information

Course content maintains a good balance between theory and practical applications, covering the key functional areas encountered within international marketing. Throughout the course you will be encouraged to think critically about many different business issues and to develop marketing strategies.

The MA Marketing and Innovation is a 180 Credit rated Masters degree at postgraduate level. It consists of a 60 Credit Postgraduate Certificate stage, followed by a 60 Credit Postgraduate Diploma stage and a final 60 Credit Masters stage.

Core modules: PG Cert
  • Strategic Marketing Management

    This module has two themes: firstly, the critical understanding of the practical tools, techniques, operations and activities of the marketing process; and secondly, the marketing decisions on which effective marketing management and planning are based.

  • Marketing Management

    This module will seek to examine the issues of buyer behaviour, value relationships between supplier and customer, and customer loyalty using a series of case studies from a range of industries.

Core modules: PG Dip
  • Marketing Design and Innovation

    Here, we will investigate stylistic change in taste, fashion and customer need by examining contemporary issues in marketing, design and innovation, including dependency products and services.

  • Research Methods in an International Context

    This module will provide you with the appropriate knowledge, skills and abilities needed to effectively carry out a piece of small-scale business/management research.

  • Internet Marketing

    This module deals with both the marketing aspects of e-commerce (such as communications, differentiation, delivery strategy) and the information technology aspects (website creation, performance monitoring).

Core modules: MA
  • Major Project

    Here, you will be supported in the preparation and submission of a Masters-stage project or dissertation.

Assessment

Assessment strategies in our modules have been designed to enable you to demonstrate practical skills of data management and manipulation, synthesis of ideas in application, and to communicate outcomes to others in different marketing situations. Normally this is done through assignment and group presentation. There are no formal examinations in our course.

Facilities

Our striking, award-winning business school in Chelmsford, as well as our brand new building in Cambridge, offer the most advanced state-of-the-art learning environments.

Special features

Our course will provide an opportunity for students to liaise with active managers, researchers and practitioners within the field of global business. You will be invited to share your experiences and culture with other Masters students in an informal, supportive environment. Specialists from across the world provide regular workshops and presentations throughout our course.

Links with industry and professional recognition

Our course brings you into close contact with practitioners and specialists from a wide range of areas of business and management within the global economy.

Associated careers

Our course will prepare you to enter a career in marketing. Those who have marketing backgrounds will enhance their potential and be able to enter more senior roles.
Entry Requirements: Entrants will normally be expected to hold a degree at a minimum of lower second-class honours. Holders of other awards, including those from non-UK universities will be considered on the equivalence of their qualifications. Appropriate membership of a relevant professional body and other such qualifications of comparable standards which are acceptable to the University. Holders of the Professional Postgraduate Diploma from The Chartered Institute of Marketing (passed within the past five years) are able to join the Masters stage of our award. We welcome applications from International and EU Candidates

How to apply

Location

Duration

2 years

Teaching times*

Tues 10.00am-3.00pm, Wed 9.00am-1.00pm

Available starts

September, January

Student finance

Open Day

Saturday 13 July
Postgraduate Open Day

Faculty

Lord Ashcroft International Business School

Department

Economics, Strategy, Marketing and Enterprise

Contact us

UK and EU applicants:International applicants:

 

*Teaching days and times are for guidance only and are subject to change each academic year. We advise all applicants to wait until they are in receipt of their timetable before making arrangements around their course times.

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