Anglia Ruskin University

The importance of good client relationships is essential for organisational success, whether the 'client' is external (the consumer, customer, or business account), or internal (colleagues, managers or other departments).

Understanding, anticipating and meeting client needs has become a key driver for organisational success; this half-day session helps delegates understand this driver by examining both contemporary marketing theory, from the '4Ps' to service dominant approaches, and how it fits with other frontline management operations. Delegates will also discover, discuss and apply broader managerial theory to the concept of client relationship management.

• Third of six sessions within the 'Developing Managers' programme.
• Relevant to all sectors and organisations.
• An ideal overview of marketing theory and practice for first time managers, irrespective of workplace context.
• Considers internal and external client relationships - making the session relevant to every delegate, even those who are not customer-facing.
• Delivers an initial understanding of Quality Assurance theory, principles and applications.

For more information, please contact:

Carol Tighe
LAIBS Business Development Manager

Email: laibs-info@anglia.ac.uk
Tel: 0845 1965685