Experts advise businesses on how to plant new ideas into an organisation
Press release issued: 26 April 2007
The six days of sessions will be presented at Anglia Ruskin University's Cambridge campus. Events making up the programme will comprise:
- Where is my business now with new ideas and innovation? (Friday 1 June - Saturday 2 June)
- Where do I want my business to go in the future? (Friday 15 June - Saturday 16 June)
- How do I implement new ideas and innovation? (Friday 14 September - Saturday 15 September)
"Our aim is to empower the business owners and managers who want to move their businesses forward through innovation to take the initiative and make it happen. There are too many people simply working to stand still. It is events like these that help people to gain the clarity and direction they need to do something original and innovative to reap the rich niche market rewards.
"In addition to hosting the sessions, we are hoping to create an online community that maintains and builds on the networks formed in this programme."
"The idea is that creative, innovative practices need to be spread throughout an organisation rather than being located in a specific department or being the sole concern of those in charge of the business. Rather than a linear model, where invention begins at the top and then percolates downwards, we are interested in promoting an alternative model in which feedback, from all parts of the business including the consumer, contributes to the actual generation of new ideas. In a globally competitive marketplace, the solution can often be found in honing the 'creative' side of a business."
The organizers are inviting applications from enterprises ranging in size from one to 250 people. Further information can be obtained from:
Robert Jones
Lecturer in Entrepreneurship & Innovation
Ashcroft International Business School
Anglia Ruskin University
Cambridge
Tel: 0845 196 2549
Email: robert.jones@anglia.ac.uk
Dr Tristan Moyle
Lecturer in Philosophy
Dept of Humanities & Social Sciences
Anglia Ruskin University
Cambridge
Tel: 0845 196 2078
Email: t.moyle@anglia.ac.uk
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