Where Next for Handset Manufacturers?
Future Strategies for Market Growth and Differentiation
Date: 29 September 2011
Time: 14:00 - 18:00
Venue: Selwyn College, University of Cambridge, Grange Road, Cambridge, CB3 9DQ
With software and hardware platform suppliers playing an increasing role in commoditising product design across established and emerging tiers from smartphones through mid-range devices to low-cost handsets, the opportunity for the traditional OEM to differentiate on form and function appear to be diminishing. What are the emergent trends which create sustainable opportunity looking forward?
Speakers included Neil Fletcher of O2 Telefonica Group and Adam Davies of Amino.
This event was organised by Cambridge Wireless Handset SIG in Association with CoDE. To find out more please visit the Cambridge Wireless website.
Date: 29 September 2011
Time: 14:00 - 18:00
Venue: Selwyn College, University of Cambridge, Grange Road, Cambridge, CB3 9DQ
With software and hardware platform suppliers playing an increasing role in commoditising product design across established and emerging tiers from smartphones through mid-range devices to low-cost handsets, the opportunity for the traditional OEM to differentiate on form and function appear to be diminishing. What are the emergent trends which create sustainable opportunity looking forward?
Speakers included Neil Fletcher of O2 Telefonica Group and Adam Davies of Amino.
This event was organised by Cambridge Wireless Handset SIG in Association with CoDE. To find out more please visit the Cambridge Wireless website.
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