Teaching

• Consumer Psychology
• Social Psychology

Research

Research interests
My research interests fall into two categories, Consumer Psychology and Aesthetic Research. In particular I am interested in the following areas:

• The role of touch in product evaluation
• Consumption and happiness
• Tactile and visual influences upon aesthetic appreciation
• Operationalism of aesthetic concepts

Current research projects

• The impact of different textures upon product evaluation
• Investigating links between early touch experiences and need for touch in adulthood
• The role of touch in aesthetic appreciation

Publications

Books

Jansson-Boyd, C.V. (2010). Consumer Psychology. Maidenhead: Open University Press

Jansson-Boyd, C.V. (in press). Consumption Matters: A psychological perspective. Palgrave

 

Published papers

Jansson-Boyd, C.V. (in press). Touch Matters: Exploring the relationship between consumption and tactile interaction. Social Semiotics.

Jansson-Boyd, C.V. (in press). Designing aesthetic concepts: Can it be done? Psychology, Aesthetics, Creativity and the Arts.

Jansson-Boyd, C.V. (2011). The role of touch in marketing: An introduction to the special issue. Psychology & Marketing, 28, 219-221.

Marlow, N. & Jansson-Boyd, C.V. (2011). To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product perception? Psychology & Marketing, 28, 256-266.

Jansson-Boyd, C.V. (2008). The Sage Handbook of Social Psychology: Concise Student edition: a review. Psychology Learning and Teaching, 7, 48.

Jansson-Boyd, C.V. & Marlow, N. (2007) Not only in the eye of the beholder: Tactile information can affect aesthetic evaluation. Psychology of Aesthetics, Creativity and the Arts, 1, 170-173.

Jansson-Boyd, C.V. (2007) BBC's The Experiment: a review. Psychology Learning and Teaching, 6, 163-164.

Jansson, C. (2005) Study guide for OCR psychology: A2 level: a review. Psychology Learning and Teaching, 5, 175-176.

Jansson, C., Bristow, M. & Marlow, N. (2004) The influence of colour on visual search times in cluttered environments. Journal of Marketing Communications, 10,183-193.

Herbert, E., Jansson, C., Bointon, B., & Marlow N. (2003). An exploratory conjoint analysis study of consumers' aesthetic responses of Point-of-Purchase materials. International Review of Retail Distribution and Consumer Research.13, 50-76.

Herbert, E., Jansson, C., Bointon, B., & Marlow N. (2002). Determinants of consumers' aesthetic responses to Point-of-Purchase materials. International Journal of Consumer Studies, 26, 145-153.

Published Abstracts

Aruk, N., Jansson-Boyd, C.V., & Crilly, N. (2011). What users know about the design process: a report on two exploratory studies. Designing Pleasurable Products and Interfaces, Milan, Italy. Abstract in press.

Jansson-Boyd, C.V. (2007) Impact of touch upon product evaluation. PsychEXTRA. Abstract.

Jansson-Boyd, C.V. & Marlow, N. (2007) Role of colour in aesthetic evaluation. PsychEXTRA. Abstract.

Commercial Publications:

Jansson, C., (2004). Why green Twixes may be better than beige ones. ISN, May, 32-33.

Jansson, C., (2004). The importance of design. ISN, August, 15-16.

Presentations

Refereed Conference Presentations

Aruk, N., Jansson-Boyd, C.V., & Crilly, N. (2011). What users know about the design process: a report on two exploratory studies. Designing Pleasurable Products and Interfaces, Milan, Italy.

Jansson-Boyd, C.V. (2011). The role of touch in product design. Paper presented at the 119th annual convention of the American Psychological Association. Society for Consumer Psychology division, Washington, USA.

Aruk, N., Jansson-Boyd, C.V., & Crilly, N. (2011). Are consumers aware of the product design intent? An exploratory investigation. Paper presented at the 119th annual convention of the American Psychological Association. Society for Consumer Psychology division, Washington, USA.

Jansson-Boyd, C.V. (2010). Making touch count: When do consumers evaluate tactile product features. Paper presented at the 27th International Congress of Applied Psychology, Melbourne, Australia.

Spiers, R., & Jansson-Boyd, C.V. (2010). Materialism: Friend or foe? The link between materialism, subjective-well being and friendship. Electronic poster presented at the 27th International Congress of Applied psychology, Melbourne, Australia.

Bloomfield, S. & Jansson-Boyd, C.V. (2010). Do the media contribute to whether British teenagers feel confident? Electronic poster presented at the 27th International Congress of Applied Psychology, Melbourne, Australia.

Jansson-Boyd, C.V. (2008) Vision governs touch in aesthetic evaluation of unfamiliar stimuli. Poster presented at the 116th annual convention of the American Psychological Association, Experimental Psychology division & Behavioral Neuroscience and Comparative Psychology division, Boston, USA.


Jansson-Boyd, C.V. & Bloomfield, S. (2008) Affect of media exposure upon self-esteem in British adolescents. Paper presented at the 116th annual convention of the American Psychological Association. Society for Consumer Psychology division, Boston, USA.

Jansson-Boyd, C.V. (2008) Tactile and visual influences upon aesthetic evaluation of unfamiliar stimuli. Paper presented at the XXIX th International Congress of Psychology, Berlin, Germany.

Jansson-Boyd, C.V. & Spiers, R. (2008) Do materialists feel less good about themselves and have fewer friends? Poster to be presented at the XXIX th International Congress of Psychology, Berlin, Germany.

Jansson-Boyd, C.V. & Bloomfield, S. (2008) Affect of media exposure upon adolescent self- esteem: a cross-cultural study. Poster to be presented at the XXIXth International Congress of Psychology, Berlin, Germany.

Jansson-Boyd, C. (2007) Impact of Touch Upon Product Evaluation. Paper presented at the 115th annual convention of the American Psychological Association, Society for Consumer Psychology division, San Francisco, USA.

Jansson-Boyd, C.V. & Marlow, N. (2007) Role of colour in aesthetic evaluation. Poster presented at the 115th annual convention of the American Psychological Association, Psychology of Aesthetics, Creativity and the Arts division San Francisco, USA.

Jansson, C. & Haggard, P. (2006) Visual and tactile influences upon aesthetic preference. Poster presented at the Birmingham meeting of the Experimental Psychology Society, UK.

Jansson, C. (2005) The influence of visual and tactile experiences in aesthetic evaluation. Paper presented at the 113th annual convention of the American Psychological Association, Psychology of Aesthetics, Creativity and the Arts division, Washington, USA.

Jansson, C., Haggard, P. & Marlow, N. (2004) Looking good means feeling fine: visual- tactile links in aesthetic evaluation. Poster presented at the International symposium on the cutaneous senses: From stimulus encoding to affective representation, Manchester.

Jansson, C. & Marlow, N. (2004) Interaction between vision and touch in aesthetic evaluation. Poster presented at the 112th annual convention of the American Psychological Association, Experimental Psychology division, Hawaii, USA.

Jansson, C., Marlow, N., & Bointon, B. (2004) Cross-modal links between vision and touch upon aesthetic evaluation. Poster presented at the London meeting of the Experimental Psychology Society, UK.

Invited colloquia presentations:

Jansson-Boyd, C.V. (2009). Shopping on the mind. Invited speaker for a late night event held at the Science Museum, London.

Jansson-Boyd, C.V. (2007). Shop till you drop! Invited speaker for an event organised
by the Science Museum at the Dana centre, London.

Jansson-Boyd, C.V. (2006). Information processing: The key to understanding inertia. Consumer Education Alliance event, organised by The Office of Fair Trading, London.

Jansson, C. (2006). The importance of materials. Royal College of Art.

Jansson, C. & Marlow, N. (2005) Discovering what really connects with your consumers in the big, bright and flashy world of the retail environment. Presentation made at Packaging Design in Food and Drink, Marketing Week conference, London.

Jansson, C. (2004). Aesthetics in retail environments: Examining the role of colour in the retail environment. Presentation made at the Society of Chemical Industries, London.

Other Professional Activities

Peer reviewer for journals: Journal of Mixed Methods Research, International Journal of Consumer Studies, and Journal of Economic Psychology.

Ad hoc Reviwer for book publishers: Blackwell publishing, Pearson Education, and McGraw-Hill.

Examples of consultancy work:

• Office of fair trading; invited to write a report upon selected factors that affect consumer decision making.
• BBC Science, provided background information for a program on how to improve your memory.
• Coutts Retail Communications, conducted research on aesthetical evaluation of products.