VIVID (Value Increase by Visual Design) is a cross-border network in which a number of leading parties in this field have joined forces to give the sector an economic boost. A cross-sectoral approach has been chosen in which education, industry and local government work closely together. The VIVID project has nine partners: the municipality of Breda (NL), Avans Hogeschool (NL), NHTV (NL), Huis voor Beeldcultuur (House of Visual Culture) (NL), Strategische Projectorganisatie Kempen (Strategic Project Organisation Kempen) (B), Les Rencontres Audiovisuelles (F), CRRAV/Pole Images (F), Southampton Solent University (UK) and Anglia Ruskin University (UK).

The Cooperation between the nine partners is aimed at combining skills in the field of visual design through the interchange of knowledge and research, promoting creative entrepreneurship and showcasing visual design to a broad public. The project is supported by the European Interreg IV A Programme "2 Mers Seas Zeeën".

Knowledge and research
The first pillar of VIVID is mainly targeted at developing and exchanging knowledge with the participating universities and higher education colleges. These organizations are making their knowledge available for applications in other sectors.

Promoting and enhancing creative entrepreneurship
Through its attractive cross-border projects, VIVID is seeking to establish a solid bridge between creativity and commerce.

Showcasing the results
VIVID wants to profile visual design to a wider audience as well as promote the uses and application of visual design to trade and industry. The Digital Solutions-project (run by the City of Breda and the Breda Chamber of Commerce) for example is designed to make the various industrial sectors aware of the possible uses and applications of visual design for their sectors.

The partners are joining their forces in the field of events and festivals and are exploring the possibilities of co-production, artists in residence and joint marketing. The first step in this process is a combined calendar of visual design festivals and events, which can be found on the VIVID Europe website.

VIVID events video and photos

Please click photos to enlarge:

 

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